Most marketers and website owners agree that you should make decisions based on data.
But too often, marketers and website owners think of data as something that you can go acquire on demand. Some data is available on demand. But there is some data that once it’s gone – it is gone forever.
If you aren’t recording and storing it, you can never access it to create reports, run analysis, make decisions or launch a campaign.
In other words, some data is like a lake. It’s a body of water that you can access simply because it’s there. But some marketing data is more like a pipeline. If you aren’t filling it up on one end and channeling it as it flows – you’ll never get to use it.
I’ve gone to optimize websites and kicked off client engagements only to realize “Oh, actually I have no data to base recommendations on” – so here’s my list of 14+ website marketing data that you need to track now or lose forever.[Continue Reading]