Google has scanned more than 30 million titles for its Google Books project, and will scan more than 130+ million in coming years.
That is a ton of content. More importantly, that’s a ton of high quality, unique, expert content. For any other giant treasure trove of content (and links!) – SEOs and website owners are all over it. I know I’ve written guides to using content treasure troves like Wikipedia, Reddit and others for SEO & content marketing before. Surely there has to be a way to use Google Books for SEO and content marketing, right?
The problem with books, though, is that they are…books. And before Google Books, books were hard to search through. And even with Google Books, they are still hard to scrape & search relative to HTML.
But Google has made it easy enough that, with a few tricks, Google Books can be an invaluable tool for your SEO and content marketing strategy. Here’s how to use Google Books for SEO (specifically link building & keyword research) and content marketing.[Continue Reading]