Most apartment & rental unit owners would agree that there’s nothing like finding a good tenant. But it’s hard to find a good tenant if you don’t have lease applications coming in.
Social Media & Email Marketing Experiments, Strategies & Ideas
There are few topics online with as much vague, fluffy and cliched advice as social media marketing. And yet, there is something about social media that is different and intriguing than other marketing mediums. This category has all my experiments, strategies and ideas for effective marketing on social media. I hope you find something useful!
Starting in October 2014, I automated many tweets by scheduling them for the next year. It cost $126. Within 6 months, I’ve increased my Twitter following by 32%, had interactions with many people I’d love to meet in person, and removed myself from the Twitter Treadmill. And now I use Twitter day to day however […]
What do you think of when you think of marketing campaigns? Typically, crazy promotions, phoney contests, giveaways, emails, and flash sales come to mind. These campaigns, while effective in the short term, are not repeatable.
You’re ready to audit and optimize your (or your clients’) YouTube channel or you want to see what a competitor is doing with their YouTube videos. But you run into the problem that YouTube makes it kind of tough to scrape and export video information. You can’t really crawl YouTube like you can a website […]
Ah, the art of email marketing. Chances are you’ve landed here because you’re looking into sending email blasts as a part of your marketing strategy, and you’re wondering how to do it. Email can be an incredibly effective way to connect with your customers and improve your business… when used correctly. When used incorrectly, it […]
Getting mentioned in a publication (aka PR) has tons of benefits from referral traffic to branding to long-term organic traffic growth. It’s a lever that can provide marketing returns well beyond your investment. But “getting press” can be daunting. And plenty of agencies will help re-inforce that feeling. There’s a role for PR professionals. But […]
Usually when marketers think Reddit – they think massive promotion, reach, and influence. Reddit is the most influential social news aggregators in the world. It drives headlines, traffic, and new ideas further and more rapidly than any social network. *Editor’s Note – I originally published this post in 2014. Since then, not only has Reddit […]
Using giveaways for marketing is a tried and tested idea both on and offline. Raffles, lotteries, and giveaways are as old as the Bible. But in the age of social media, giveaways have become the next supposed silver bullet for marketing. Entire companies such as Rafflecopter, Gleam.io, and KingSumo have started to help companies make […]
A LinkedIn Company (or business) page is an excellent way to keep people informed about your company, brands, products and services and job opportunities. Creating a page for your business is fairly straightforward. But, like any platform, you’ll be much more effective if you dig into the manual, apply best practices, add your own creative touches, […]