Like I mentioned in How To Decide Which Keywords To Use: Keyword Research for Beginners – a key part of keyword research is judging keyword difficulty.
While I love all aspects of digital marketing, I'm an SEO specialist by trade. I especially love the content & keyword research aspect of SEO. This archive has my recent posts on SEO & content strategy. Enjoy!
Search Performance (formerly ‘Search Analytics’) is one of the most useful tools in Google Search Console’s suite of tools. It provides a lot of data about how your website is performing in Google’s organic search results. But like any data source – it is useless…unless you know how to put the data into action. Even […]
Whether you are trying to increase referral traffic or organic traffic, links from other websites matter. But it’s also hard to generate links from lots of good websites passively or “at scale.” Plenty of writers in the industry have written about how well building links with images can work . The caveat is having link-worthy […]
Google Search Console (formerly Webmaster Tools) is Google’s suite of tools, data & diagnostics to “help you have a healthy, Google-friendly site.” It’s the only place to get search engine optimization information about your website directly from Google. Side note – Bing has a separate but similar tool suite at Bing Webmaster Tools . Google […]
This post was originally published in 2012 – and the three trends that I said “killed” keyword rankings then have now been overshadowed by even larger trends. I’m going to update you on what has changed and what actually matters to you now. In 2018, organic traffic & search engine optimization is a completely different […]
Google Correlate is a tool that Google rolled out in 2011. It’s a close cousin to Google Trends – well, it’s actually Google Trends in reverse (and just as powerful). Google has announced that it will shut down Correlate on December 15th 2019 due to low usage. Be sure to get your data while you […]
You won’t get ahead in any industry if you simply copy your competitors. And this is especially true in SEO & content marketing. Competitor research for SEO is really tough because… Nobody truly knows what they are doing. Confirmation bias is the default. Being different has a bigger payoff than being better. Your competitors are […]