Pinterest has been a rapidly growing, “good ” social network for several years now. But like Reddit, it has just enough quirks that many small business marketers have not fully embraced. What makes Pinterest very interesting to me is that, like YouTube, it has this hybrid role. Pinterest is known as a social network, but […]
While I love all aspects of digital marketing, I'm an SEO specialist by trade. I especially love the content & keyword research aspect of SEO. This archive has my recent posts on SEO & content strategy. Enjoy!
Amazon is the world’s largest online store. They sell more than the next 12 largest online stores…combined. If you run an online store, it’s senseless to view Amazon as a competitor (even though they are).
Writing an effective title tag for SEO & branding should be the first on-page SEO website improvement you make after you map your site’s keywords. The humble title tag is still the primary element on your site that search engines use to understand the content of a page. The title tag is also the element […]
Keyword research is possibly the most important part of search engine optimization. How you decide to use & target keywords helps guide how your content is written, how you approach your audience, and how you approach your content strategy. Many non-specialists in search engine optimization are just familiar enough with keyword research to be dangerous. […]
Imagine a friend has picked out 2 books that might interest you. They both have the same cover. They both have basically the same title. But Book A has a blurb about the book on the back cover while Book B has a random grouping of words. Which one would you choose to read? Probably […]
I get a lot of hyper-specific local marketing questions, e.g. “Should I get more links?” “How do I rank #1 on Google in my area?” or “I just launched website and want to try Twitter ads.” They are great in a way – I’m a huge fan of experimentation.
Google has scanned more than 30 million titles for its Google Books project , and will scan more than 130+ million in coming years. That is a ton of content. More importantly, that’s a ton of high quality, unique, expert content. For any other giant treasure trove of content (and links!) – SEOs and website […]
YouTube is well-known as one of the world’s largest social networks, the world’s 2nd largest search engine (by queries processed) and the world’s largest videos hosting platform. However, most YouTube marketing advice is about optimizing for YouTube. There are plenty of guides to setting up your channel and optimizing your videos. There are podcast episodes […]
Getting quality links to point to your site are a key part of ranking in organic search – and will be for the foreseeable future. But getting links for links sake will often do more harm than good. Real, quality links that represent real people endorsing your website requires some legit marketing, hours invested in planning […]
One amazing, but underestimated, feature of WordPress are Category and Tag pages. Whenever you write a new post, you have the option to add that post to a category or tag the post. When you add you post to the category/tag, WordPress creates an archive of all the posts in that category or with that […]