Anyone who owns a website and recognizes the opportunity to get visitors from Google organic search suspects the importance of keywords. If you can appear in those results when someone types in a certain keyword – that’s not only a visitor…but a highly qualified, free visitor.
While I love all aspects of digital marketing, I'm an SEO specialist by trade. I especially love the content & keyword research aspect of SEO. This archive has my recent posts on SEO & content strategy. Enjoy!
Wikipedia is the 800 lb gorilla in the Google search results. It ranks for almost half of all searches . It is the online resource. Google has even built large portions of its Knowledge Graph off the back of Wikipedia . It’s also a motherlode of SEO resources – right behind Google Keyword Planner, Google Search, […]
For years, SEOs (unlike our paid media counterparts) have dealt with less and less data. First, Google stopped providing keyword data from organic search . Then, Google made Keyword Planner a lot less useful with averaged and rounded volume and merged queries. Then, Google made Keyword Planner a tool specifically for active advertisers. In fact, […]
Quora is the largest question and answer website on the internet. It has been around since 2009 . While Quora never achieved the cultural prominence that it was hyped up to be in the mid-2000s, it has become a staple of the internet. Quora allows you to get answers from real experts or at least […]
LinkedIn has been one of the continually growing social networks on the Internet for years. But like Pinterest and Reddit , it has such a deep internal culture focused on recruiting & jobs that it gets written off by small & large content marketers alike.
SlideShare is an unsung staple of the Internet. It’s the place that’s all too familiar to conference goers, trade show attendees, and corporate pitch decks. SlideShare is simply a website where anyone can upload and share a presentation. It’s owned by LinkedIn and it’s free and open to all, and promises to help you “share […]
The biggest problem for website owners and marketers in 2020 and beyond isn’t the tools available. It’s figuring out how to use the tools they have. What Is Ahrefs? Ahrefs is one of the most powerful suites of social media & SEO tools that I’ve ever used. Most SEOs know it as a “backlink checker” […]
Google Keyword Planner is a fundamental tool for planning SEO and content marketing campaigns. It’s the only place to get search data such as keyword ideas, trends and search volume directly from Google.
I get a lot of hyper-specific eCommerce marketing questions, e.g. “should I advertise on Reddit?” or “how do I hire someone to do link building?” or “I just chose my eCommerce store platform and want to try OutBrain or maybe Snapchat or Instagram to get started.” They are great in a way – I’m a […]
Google built both the Keyword Planner and Display Planner for Pay-Per-Click (PPC) research – not for SEO & Content Marketing And yet, Keyword Planner is a fundamental tool for all SEOs. Keyword Planner provides a wealth of data directly from Google that you cannot get anywhere else. In a way SEOs love Keyword Planner as […]