If you run an agency or operate as a freelancer, you’ll know that client reporting is one of the most valuable and most tedious tasks that you can do.
SEO & Content Strategy
While I love all aspects of digital marketing, I'm an SEO specialist by trade. I especially love the content & keyword research aspect of SEO. This archive has my recent posts on SEO & content strategy. Enjoy!
Even though keyword rank does not directly matter the way it used to, local SEO rankings can still be valuable for small local businesses.
Running an SEO Agency is one of the best types of marketing agencies to start from scratch. Unlike paid media, an SEO agency requires very little capital for learning / training and can deliver very high value for clients and high-profit margins for you.
NAP stands for “Name, Address, Phone Number.” NAP is the core element of local business citations (aka listings) across the Internet.
Most bank managers would agree that there’s nothing like finding a new client But it’s hard to find a good bank client if you don’t have account applications coming in.
So you want to promote your website online…for free, preferably. By now, you probably know from experience that the “build it and they will come” philosophy is flawed. You can have great content — in fact, you need at least “good” content — but unless you know how to promote it, your site is a […]
Most apartment & rental unit owners would agree that there’s nothing like finding a good tenant. But it’s hard to find a good tenant if you don’t have lease applications coming in.
Traditional keyword research has a tragedy of the commons problem . The more people that use a common keyword research sources, the less valuable those sources become.
So you have a rapidly growing local business, and you are looking to expand. You have the brand, the capital, and the processes to open a second or even third location. You’re in a growing metro area with lots of opportunity and open real estate. And yet, you know that every real estate agent and […]
Creating content for your website requires a ton of time, money & resources to do well. But when it doesn’t generate visitors or sales – it’s a huge waste. There are a lot of reasons why a piece of content might not perform well, but you can dramatically increase your odds of success by prequalifying […]