Anyone who owns a website and recognizes the opportunity to get visitors from Google organic search suspects the importance of keywords. If you can appear in those results when someone types in a certain keyword – that’s not only a visitor…but a highly qualified, free visitor.
Digital Marketing: Strategies & Tactics To Grow Your Website
Digital marketing is an incredible way to grow your website. While it shares many concepts from traditional & offline marketing, the strategies, tactics, and tools are usually faster, more personalized, more scalable, and more affordable.
Wikipedia is the 800 lb gorilla in the Google search results. It ranks for almost half of all searches . It is the online resource. Google has even built large portions of its Knowledge Graph off the back of Wikipedia . It’s also a motherlode of SEO resources – right behind Google Keyword Planner, Google Search, […]
For years, SEOs (unlike our paid media counterparts) have dealt with less and less data. First, Google stopped providing keyword data from organic search . Then, Google made Keyword Planner a lot less useful with averaged and rounded volume and merged queries. Then, Google made Keyword Planner a tool specifically for active advertisers. In fact, […]
Astute marketers are constantly looking for new platforms to connect with their audience in useful and meaningful ways, and Nextdoor is one of the most promising social platforms for local business marketing to look towards as we approach 2021. Explore NextDoor for Local Business As a platform designed to connect neighborhoods and the people who […]
YouTube Analytics are a bit of anomaly because YouTube itself is an anomaly. It’s not your website and it’s not purely a social network. It’s more than a video hosting platform even though videos are it’s thing. It’s the world’s 2nd largest search engine by queries processed, but it’s not a search engine that crawls […]
Starting in October 2014, I automated many tweets by scheduling them for the next year. It cost $126. Within 6 months, I’ve increased my Twitter following by 32%, had interactions with many people I’d love to meet in person, and removed myself from the Twitter Treadmill. And now I use Twitter day to day however […]
DuckDuckGo is an independent search engine that provides web search results without tracking users behavior or search history (like Google does ). They are strictly focused on user privacy. It’s a tiny search engine – like less than 0.50% of the global search engine market . But it’s also rapidly growing year over year, and […]
What do you think of when you think of marketing campaigns? Typically, crazy promotions, phoney contests, giveaways, emails, and flash sales come to mind. These campaigns, while effective in the short term, are not repeatable.
When it comes to most digital channels (think your typical online marketing activities), the focus is often on getting in front of customers who know they need your products/services. Here’s the catch: eventually, you run into limitations. Why? Because you’re working with existing demand, and existing demand is always limited. Which means at some point, […]
If you’ve done any research on tracking data on your website, you’ve probably heard about Google Analytics. But what exactly does Google Analytics do? Google Analytics is a free website analytics service offered by Google that gives you insights into how users find and use your website. With Google Analytics, you can track return on […]