Google Analytics & Website Optimization: Grow Your Website with Data

Looking for an easy to understand resource on how to use Google Analytics for your website? Check out our tutorials and articles to learn more about Analytics.

How To Understand & Use Twitter Analytics Effectively

I know what you’re thinking: “Twitter has analytics?!” Yes, yes it does . Now, in addition to the plethora of free social media tools at our disposal, Twitter offers an in-depth view of how your Twitter account is performing. Getting started with the platform is easy. As long as you have an existing account that’s…

YouTube Analytics Guide: Setting Up, Understanding & Using YouTube Analytics

YouTube Analytics are a bit of anomaly because YouTube itself is an anomaly. It’s not your website and it’s not purely a social network. It’s more than a video hosting platform even though videos are it’s thing. It’s the world’s 2nd largest search engine by queries processed, but it’s not a search engine that crawls…

What Does Google Analytics Do? And What Can I Do With Google Analytics?

If you’ve done any research on tracking data on your website, you’ve probably heard about Google Analytics. But what exactly does Google Analytics do? Google Analytics is a free website analytics service offered by Google that gives you insights into how users find and use your website. With Google Analytics, you can track return on…

How to Understand & Use Pinterest Analytics

You already know social media analytics can be a powerful tool in your marketing toolkit. Not only can they tell you about how your content performs on social (like Twitter & YouTube)… but the data can also give you tons of insight into your target audience and new potential business opportunities. Pinterest is no different.…

How To Track Right-Click Events & Goals in Google Analytics

You probably know that a large portion of your traffic numbers in Google Analytics is either bullsh*t , spam, or straight-up wrong . But you know that already. Even if you are tracking everything that you should track – there are still plenty of “unknown unknowns” in Google Analytics. Like the fact that you did…

14+ Website Marketing Data To Track Now or Lose Forever

Most marketers and website owners agree that you should make decisions based on data. But too often, marketers and website owners think of data as something that you can go acquire on demand. Some data is available on demand. But there is some data that once it’s gone – it is gone forever. If you…

How To Filter Google Analytics Referral Spam & Bot Traffic

The great wonderful world of Google Analytics Referral Spam & Bot Traffic – the most recent in a long tradition sending irrelevant or inappropriate messages on the Internet to a large number of people. This guide outlines why it matters, what’s going on, and most importantly, exactly what to do about it (skip to that section…

What Is Bounce Rate & How Should You Use It?

Bounce rate can be a great metric when evaluating how people interact with your overall website and individual pages. Yet, it’s one of the more mystifying metrics in analytics, mainly because there are a ton of misconceptions about what bounce rate actually is and what it means. To provide some clarity, I’ll be diving into…