Online advertising is an incredibly effective way to promote your business and attract a wide array of customers. Unlike organic marketing strategies, you can get started right now. And unlike traditional advertising like TV, radio or billboards, you can advertise effectively through 100% self-service platforms. You can target any audience in any country through diverse […]
Whether you're trying to learn about website advertising in general, paid search through Google Ads, or another solution to advertise your business online - the Internet can actually be a pretty useless place to find useful, open, easy to understand information. It's littered with marketing blogs that are poorly written and simply repeat whatever vague or banal non-sense they can come up with.
Even though I'm an SEO specialist by profession, I'm really familiar with all the amazing ways you can advertise your website online. This category has everything I've ever written on website advertising, using Google Ads, trying to figure out the most cost-effective platform you can use, or thoughts on online advertising in general - in ways that hopefully are easy to understand and are actually useful.
Be sure to comment or contact me if you have any questions at all!
You may have heard about the power of creating your own personalized advertising audience (ie, based on actual individuals – not audience segments). Twitter calls it “Tailored Audiences.” Facebook calls it “Custom Audiences.” Google calls it “Customer Match.” Whatever platform you use, you’re trying to craft the perfect message for the perfect audience for a specific […]
When you are exploring how to advertise online – Google Ads and Facebook Ads are the two primary options. They have the biggest marketshare, the biggest audiences and the best self-service ad platforms. In fact, the two together control 59% of online advertising . But one way to keep improving your online advertising campaigns is to keep finding new […]
LinkedIn has always been the odd-duck out among big social networks. Unlike Facebook, Twitter and others – it is a primarily paid platform. But it does have an advertising product. I listed it within my alternative PPC networks post, and have run a few campaigns on it myself. I’ve never had huge success, but have had […]
Reddit has generated 8 billion page views from nearly 234 million unique monthly visitors . It has thousands of targeted communities organized around every conceivable topic. It’s the largest, most influential and most engaged community/platform/website on the entire Internet. It’s the self-proclaimed Front Page of The Internet – and the home of the Internet’s tastemakers […]
Word of mouth has always been one of the most powerful tools businesses have at their disposal to increase conversions and generate leads. But, since word of mouth is as much a phenomena as it is an actual method for driving sales to your business, it’s rather difficult to achieve at scale. You can’t just […]
The digital marketing landscape is evolving quicker than ever before. While print and more traditional mediums still have their place, those who want to take their platforms to the next level need to embrace the new digital landscape. And no platforms are more influential to your business than the social media, including Snapchat. Facebook, Linkedin, […]
The odds are that if you’ve been scouring the web for a deal, you’ve come across Groupon. In recent years, Groupon has become a touchstone for people who are looking for great deals on quality services, products, and more. And advertising your business on Groupon can put you in touch with the millions of people […]
Pinterest was launched in 2010 and has grown to at least 200 million monthly active users in 2017. The social sharing platform is designed to help people discover information on the internet. Just creating an account on Pinterest can draw viewers to your brand. Pinning content from your own website puts it in front of […]
For much of the 20th century, radio was a dominant advertising platform. Every operation from the nation’s largest companies to small and mid-sized local businesses allocated much of their advertising budgets towards advertising on the radio each year. Radio has always provided effective opportunities to build a brand or drive awareness about a product or […]