The full-on guide to how to advertise your website online effectively. I cover concepts, platforms, options, and what you must do to successfully promote your website without blowing a hole in your budget.
AdWords & Online Advertising Articles
Whether you're trying to learn about website advertising in general, paid search through Google Ads, or another solution to advertise your business online - the Internet can actually be a pretty useless place to find useful, open, easy to understand information. It's littered with marketing blogs that are poorly written and simply repeat whatever vague or banal non-sense they can come up with.
Even though I'm an SEO specialist by profession, I'm really familiar with all the amazing ways you can advertise your website online. This category has everything I've ever written on website advertising, using Google Ads, trying to figure out the most cost-effective platform you can use, or thoughts on online advertising in general - in ways that hopefully are easy to understand and are actually useful.
Be sure to comment or contact me if you have any questions at all!
Have you ever made it to the end of an article online and seen “From Around Web” or “Recommended Content?” Usually the headlines are incredibly shocking, and the images eye-catching. Often they’re just plain weird.
Online advertising has been critical for local businesses for years. But 2021 has made online advertising the only option for some local businesses.
Quora Ads are one of the myriad options for advertising online. Like eBay, Reddit, and LinkedIn, Quora is one of those Web 2.0 properties that feels like it should be dated but remains surprisingly relevant. In fact, while Quora itself has been around since 2009, Quora’s self-serve Ad Platform only rolled out in 2016. They […]
Zillow is one of the leading real estate websites. It allows owners or agents to list homes for sale or rent. On the other side of things, users can search listings and view approximate property values. These services are free.
eBay is one of the oldest and most well established online marketplaces. With millions of active users, it can be an important sales channel for your eCommerce business, regardless of the industry you’re in. While eBay has been thought of by many as a marketplace that connects individuals, akin to a sort of digital yard […]
Craigslist is a treasure trove of opportunity for astute marketers. Each month, more than 60 million people visit Craigslist in the United States alone. The site features a very simple interface and several highly targeted sub-sections. Best of all, many of Craigslist’s daily visitors are qualified buyers, looking to make immediate purchases.
Astute marketers are constantly looking for new platforms to connect with their audience in useful and meaningful ways, and Nextdoor is one of the most promising social platforms for local business marketing to look towards as we approach 2021. Explore NextDoor for Local Business As a platform designed to connect neighborhoods and the people who […]
DuckDuckGo is an independent search engine that provides web search results without tracking users behavior or search history (like Google does ). They are strictly focused on user privacy. It’s a tiny search engine – like less than 0.50% of the global search engine market . But it’s also rapidly growing year over year, and […]
When it comes to most digital channels (think your typical online marketing activities), the focus is often on getting in front of customers who know they need your products/services. Here’s the catch: eventually, you run into limitations. Why? Because you’re working with existing demand, and existing demand is always limited. Which means at some point, […]