Google AdSense Alternatives for Your Website
Despite the dire stories of profit & digital publishing, the reality is that there have never been more ways to make money from your website as there are now. Google AdSense may have kicked off the revolution in helping anyone with any audience size monetize their website, but they aren’t the only option in town.
So what if you want an alternative to Google AdSense? Just because you might have an account and well-targeted ads on your site does not mean that they are the best fit for all your website revenue needs. In fact, AdSense works best if it’s only part of your overall business plan for your website.
In my career as a marketing consultant, I’ve been able to use and consult on a full range of ad platforms on the publishing & advertiser side for both my in-house projects and client projects. While Google AdSense is fine for some projects, I also thought it would be useful to have a list of Google AdSense alternatives along with what they do well & who they focus on. All the services are cost per click (CPC) or cost per impression (CPM) based networks. I discuss some CPA alternatives after the summary.
Here’s a brief summary along with an extended explanation below.
Summary of Best AdSense Alternatives
|Name||Best if you want…||Visit!|
|Media.net||…very similar to AdSense with a dedicated account manager.||See Plans.|
|RevContent||…fast-growing content recommendation ad platform.||See Plans.|
|BuySellAds||…well-established marketplace with quality selection.||See Plans.|
|Advertising.com||…owned by AOL with a focus on video ads.||See Plans.|
Disclosure – I receive customer referral fees from companies listed on this website. All data & opinion is based on my professional experience as a customer or independent researcher.
Guide to AdSense Alternatives
Here’s an extended guide to each, along with other AdSense alternatives for specific use cases.
Media.net is a contextual ad platform. That means that they provide ads based on the content on your page – classic advertising, and similar to some AdSense options.
Media.net’s difference is that they use “suggested searches” where the user clicks through to find a set of suggested advertisers. This setup means that your ad set will need more optimization than a typical AdSense setup, but that it also complements AdSense well in addition to higher than normal RPMs. Media.net also provides a dedicated account manager to help.
You know those “recommended around the web” blocks that the end of many major publishers? Yeah – that’s sponsored content. There are many big players, but RevContent has a big focus on quality, and, from what my colleagues in the industry say, the highest click out rates. As a publisher, you get paid for clicks to the recommended content. And since it’s “content” – it complements AdSense ads very well.
BuySellAds is possibly the most established alternative to Google AdSense. It’s a marketplace to connect advertisers directly to publishers. It takes some vetting, but also has some very interesting features. Good way to dip into negotiated ads.
Another mainstay of AdSense alternatives, Advertising.com has been around for quite a while. AOL owns it and is re-branding it right now. Either way, it’s a good way to get started with video ads.
Other AdSense Monetization Alternatives
There are, of course, tons of other alternatives including options that either have a specific use case, I haven’t used enough to fully judge or don’t quite have features/benefits that the alternatives listed above already cover.
- Taboola – A large sponsored content provider.
- OutBrain – A large sponsored content provider. I wrote a guide to OutBrain here.
- CarbonAds – Very niche, “classy” provider of display ads.
- 7Search – a niche PPC & display ad network with looser rules than AdSense.
- Shareasale (CPA) – A large provider of CPA (cost per action) ads. Wide selection with a dated interface though.
- Commission Junction (CPA) – Largest provider of CPA (cost per action) ads in the industry. Wide selection of advertisers and simple implementation.
I’ve written a lot about Internet publishing & advertising – and have been able to consult with a variety of clients from small shops to household brands. Here’s related resources that I’ve written.
- How to Start a Blog & Make Money
- 64 Ways Publishers Can Make Money
- Alternative PPC Networks for Advertisers
- OIO Publisher – super useful tool for managing your website ads.
All the best on your project!