Archives for June 2020
SEMRush is a suite of digital marketing software covering organic search (SEO), paid search (PPC), social media, and more. The company has been around for more than 11 years, and is a mainstay among many marketing agencies & consultants.
I’ve been and off & on user of SEMRush for more than 7 years. While I’m a current subscriber of Ahrefs, one of their semi-direct competitors, I’ve recently reactivated my subscription due to volatility and massive changes among marketing data vendors.[Read more…] about SEMRush Pros and Cons + Use Cases
Craigslist is a treasure trove of opportunity for astute marketers. Each month, more than 60 million people visit Craigslist in the United States alone.
The site features a very simple interface and several highly targeted sub-sections. Best of all, many of Craigslist’s daily visitors are qualified buyers, looking to make immediate purchases.[Read more…] about How To Advertise On Craigslist Effectively
Choosing the best free logo maker for your project is a frustrating process fraught with email signups, bad ideas, and wasted time. It’s tough to make a simple comparison because there is no such thing as an absolute “best free logo maker.” There is only the logo maker that is right for you considering all the tradeoffs with your time, needs, and goals.[Read more…] about What’s The Best Free Logo Maker For Your Project?
So you have a rapidly growing local business, and you are looking to expand. You have the brand, the capital, and the processes to open a second or even third location.
You’re in a growing metro area with lots of opportunity and open real estate.
And yet, you know that every real estate agent and business analyst will tell you that long-term success depends on “location, location, location.”
Now, if you were a national retail chain or a franchise owner, you could hire a location consultant to comb through census data and expensive proprietary business intelligence.
But you aren’t sure it’s truly worth the price. After all, your local real estate agent knows most of the metro market. And you generally know what the Census data says…even though the Census data is almost 10 years old.
So what can you use to gather hard data about what locations are most likely to succeed?[Read more…] about How To Choose a New Local Business Location with Digital Marketing Data [Case Study]