Usually when marketers think Reddit – they think massive promotion, reach, and influence. Reddit is the most influential social news aggregators in the world. It drives headlines, traffic, and new ideas further and more rapidly than any social network.
*Editor’s Note – I originally published this post in 2014. Since then, not only has Reddit grown and changed, but marketer’s tools for Reddit has grown and changed. But the approach is the same as it ever was. I’ve revised & re-published this post in 2019 with new resources, screenshots, and corrected information.
Simply using Reddit for promotion can be worse than a waste of time, it can actively damage your brand and reputation. Unless you are willing to put in the time and investment to learn etiquette, and become a legitimate member of a community (aka subreddit), you should not use Reddit to organically promote your content.**
**Editor’s Note – and no, I am not that naive to think that you can’t succeed with a shortcut approach. Reddit is quite the cesspool of purchased accounts, corporate campaigns, and even state-sponsored disinformation campaigns that are all still quite active despite Reddit’s efforts. The people who take shortcuts can and do win in the short-run. But this post is for those who do care about the long-term health of their brand, Reddit, and the Internet at large.
The Reddit community does take a better eye towards buying ads to promote your content. There are good and bad ways to advertise on Reddit – and it’s something you should certainly consider. But Reddit ads usually don’t give you the same promotional effect (even excluding monetary costs) as organic submissions.
Using Reddit to promote your content marketing & SEO efforts is going to take either a lot of time or some money – neither of which many marketers have.
To reiterate – if you don’t have time or money to market on Reddit well – please do not promote there. Be cool and respectful.
But that doesn’t mean Reddit is useless for marketing. Here are 3 ways to use Reddit for better SEO & content marketing without submitting or paying for submissions – all involving the goldmine of research that is Reddit.[Read more…] about How To Use Reddit For SEO & Content Marketing Research