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Archives for April 2018
Email can be a powerful way to connect with your eCommerce customers. But you already know that.
Chances are, you’ve landed here because you’re looking to make your emails better.
In order to keep your email list engaged and taking action, your actual emails have to be good… which means the copy (AKA the words in the email) needs to get the job done.
So, how do you improve your email copy for your eCommerce store? Here are 5+ email copywriting rules to follow.
Did you know it costs five times more to acquire a new customer than it does to retain one? Or that by increasing your retention rate by just 5%, you can increase your profits by 25-95%?
Now that I’ve got your attention, let’s talk email marketing.
Email marketing is one of the top ways to retain customers. But in order to do that, we’ve got to keep people on our list.
Unfortunately, a lot of business owners put too much emphasis on growing the list instead of retaining the subscribers they have. Meanwhile, they’re losing subscribers left and right, sometimes before they even get the first welcome email.
In order to make email marketing an effective retention technique, we’ve got to retain subscribers. Here’s how to do it.