Best Courses in Digital Marketing, SEO & Content Strategy
Finding & reading the best posts around the Internet is the primary way to learn and stay up to date. But sometimes nothing there’s nothing like a great course to structure all the information in a concise, useful way.
But the best courses in digital marketing & SEO are often buried among a lot of hype and ridiculous claims. Here are the courses that really helped me learn and understand marketing – hopefully it’s useful for you as well!
This course is a bit quirky – but it certainly sticks with you. It’s mostly video-based with plenty of worksheets, examples and a highly-involved author. There’s no faster or more effective way to improve not only how you write product copy – but also how you communicate in general.
Also – Neville (the course creator) does weekly “office hours” – which makes for a really affordable way to get expert help without hiring a consultant. Neville knows his stuff about SEO, ads, content & product development. I refer readers struggling with general business problems to him frequently.
Intro to SEO – Skillshare
I love the simplicity, credibility and structure of this course. It’s taught by one of the smartest communicators in the SEO community. The availability on Skillshare makes it accessible and no pressure signup.
Advanced SEO – Skillshare
This course is solid (though maybe more like Intermediate). Like the Intro course – I love the simplicity, credibility and structure of this course. It’s taught by one of the smartest communicators in the SEO community. The availability on Skillshare makes it accessible and no pressure signup.
Intro to Google Ads – Skillshare
When you want to get past the online advertising basics, this is the premium course to use. It’s taught by one of the best Google Ads partners out there. It has great structure and useful content.
Intro to Social Media – Skillshare
Ahh – social media. I’m not a huge fan, but I do get it. I love Buffer’s approach and how they structure this course. Great way to learn how to focus your efforts.
Intro to Social Ads – Skillshare
I love dabbling with social ads. They are super creepy as consumer…because they are so powerful for business-owners. Like all Skillshare course, this one is well-structured and made to last. It focuses on learning how to approach and strategize rather than getting in the weeds of the feature of the day.
Distilled is one of the leading agencies in digital marketing. They started this course to provide standardized training & certification for their new hires. They’ve since rolled it out publicly, and it’s taken on a life of its own. The course is very well-structured. It’s concise with videos, exercises and relevant examples. It’s the best way to learn SEO for a career in a structured way out there.
**More coming soon!