One amazing, but underestimated, feature of WordPress are Category and Tag pages. Whenever you write a new post, you have the option to add that post to a category or tag the post.
When you add you post to the category/tag, WordPress creates an archive of all the posts in that category or with that tag. You can find them under Posts –> Tag or Posts –> Category on the WordPress Dashboard.
These category and tag pages are blank and simply a list of posts by default. For people browsing your site, they can be useful if you’re consistent with your categorization & tagging…but for anyone not familiar with your site, they can be pretty useless.
In fact, if you have lots of random categories and tags – it can create a low quality/duplicate content issue & appear spammy to search engines. In my post on how to use Yoast’s WordPress SEO plugin, I recommended NOINDEX, FOLLOW category & tag pages to prevent any SEO-related penalties (ie, that tells search engines to click through to your posts, but not to serve them in search results).
But category & tag pages can be so much more for both your readers & search engines. And really, they just need some unique content explaining the category or tag. Here’s why you should build out your category & tag pages – and exactly how to use WordPress category & tag pages for SEO…[Continue Reading]