So you’re wondering “how many domain names should I buy?” Well here’s a quick story before we dive into 10 rules I use.
Let’s say that a person – let’s call him Fred – decides to learn a little bit about websites and marketing online. He finds how easy it is to install WordPress and setup a website. He learns all about keywords. He installs Google Analytics. Fred writes some content and gets some traffic.
Oh wow! This deal is so easy, fun, and might make me money someday! And I’ve got a million other website ideas!
So Fred goes over to his domain registrar of choice, and see that most of his website ideas are available! And they’re only $10 per year! He buys several.
But what about misspellings? Buys a few of those too.
What about the .net and .co versions? Buys a couple of those too.
And so on and so forth. And before you know it – Fred has spent $600 on domain names…without building out a single website idea.
Here’s the deal – “Fred” is really Nate (me) back when I knew little about how websites and digital marketing worked. I had this idea that thinking of an idea and buying a domain counted for something.
It doesn’t. But your domain name is still important – but important relative to other factors.
So whether you’re a freelancer, DIY type, someone getting your feet wet, or a small business owner concerned about your online presence wondering “how many domain names should I buy?” – Here’s 10 lessons I’ve learned to use when researching and buying domain names.[Continue Reading]