No one reads your website.
Hey! Thanks for reading the second sentence. Believe it or not, you just entered an elite group. Here’s why:
If you’re like most people, you decide to leave or read a website within three seconds.
First, you read a headline. Then, your eyes flit around the page looking for something to do. If the headline happens to interest you, you read the first sentence. If that’s interesting, you read the second.
At this point, you decide if the information and writing style are engaging. If they are, you sit back in your chair and read the whole website…
Or maybe you decide it’s useful, but not interesting enough to actually read. “TL;DR” came about for a reason, right?
So, you commence scanning. Then you’re gone. [Read more…] about The Problem With Website Copywriting (and how to fix it…)