Running a local business is a lot of work, and developing a website it just one facet of developing a strong business. However, it’s incredibly important. Your website is the only part of your web presence that you own & control. It’s the foundation for any local marketing campaign.
It has to be an investment in generating sales – not a cost to be minimized. However, it also can’t be an investment in first-impressions or cutting-edge design either. It has to be an investment in what you customers actually want. Here’s features that studies have shown customers want from a local business website. [Read more…] about Features Customers Want From A Local Business Website