If there’s one thorn in your side when it comes to website content, it’s the humble About page. Whether you’re a company trying to win big business or a freelancer looking to nail your first gig, chances are your About page could be better than it is.
Think about you own Internet behavior. What page do you click to when you are interested in a website, but have never heard of the brand – the About page.
But designing an about page can be daunting. After all, how do you strike the perfect balance between selling your capabilities and getting so self-promotional that you actually drive clients away (or boring them that they are underwhelmed)?
Don’t worry, it’s easier than it seems. Here are six best practices your About Us page should perform, from what content you need to what the design should include (with examples)!
Your About Us Page Should…[Continue Reading]