So you’ve decided to build your own website. You’ve probably already been thinking about color palettes, even if you’re not quite sure what they really are or why they’re such a big deal.
But when it comes to designing your site, choosing the proper color palette is one of the most important web design decisions you’ll make.
Color increases brand recognition by 80%, which means picking your web design color palette is essential to making your website not just enjoyable and engaging to your audience, but memorable, too.
Before we dive into how to select the right color palette for your site, let’s cover some color basics.