What’s hot? What’s are the trending topics getting shared? Creating content around trending content can build entire businesses and feeds the content-social-sharing mill that is the Internet.
I’ve written about how to find pre-qualified “evergreen” content ideas for search. In other words, how to do research to find content ideas that you know will work well for organic traffic.
Finding prequalified content ideas around trending topics is a bit trickier – there’s much more noise. But it can be done, BuzzFeed certainly doesn’t guess at ideas. They have tools that help them identify and bubble up winners.
If you are a website owner trying to go viral and get ahead on a trend, you may not have a proprietary listening tool, but you can certainly do plenty of deep research to find the next trending topic to cover.