Getting mentioned in a publication (aka PR) has tons of benefits from referral traffic to branding to long-term organic traffic growth. It’s a lever that can provide marketing returns well beyond your investment.
But “getting press” can be daunting. And plenty of agencies will help re-inforce that feeling.
There’s a role for PR professionals. But you don’t need to spend a lot of money on an agency to get press. Creating a PR campaign is not easy. It’s difficult, but it’s not magic either. In fact, the formula is fairly straightforward.
- Write a pitch
- Send it to a writer
- They like your story & publish it
But in those simple steps bury some details. To run a successful DIY PR campaign, you’ll need to understand the process and create your own plan. That’s the goal with this post.
Let’s get started. [Read more…] about How To Plan a DIY PR Campaign in 6 Steps