Like I mentioned in How To Decide Which Keywords To Use: Keyword Research for Beginners – a key part of keyword research is judging keyword difficulty.
If you are creating a page to generate organic traffic – there is no point in fighting a losing battle by targeting keywords that you have no chance in ranking for.
Let’s face it, everyone has limited resources. You should spend your limited resources creating content/pages that can “win” (aka “prequalified”).
In fact, the most common beginner SEO mistake I see is not choosing which keywords to target – that’s usually fairly straightforward. Instead, it’s choosing which keywords / content topics to avoid.
Many SEOs over-simplify judging keyword difficulty to –
- How difficult would it be to rank for this keyword?
- How strong are the pages that already rank on the front page of Google?
Those questions are redundant and not helpful.
Instead, let’s break down some of the nuances of keyword difficulty, so that you can rely less on guess-work and automated tools – and more on professional judgement & process.
It’s professional judgement & good process that will put you ahead of the competition rather than simply copying tactics that anyone can use.
*Note – all images in this post should be clickable so that you can see the full-size image.