Google Keyword Planner is a fundamental tool for planning SEO and content marketing campaigns. It’s the only place to get search data such as keyword ideas, trends and search volume directly from Google.
And for most non-professional SEOs, it’s the beginning and end of keyword research efforts. There are plenty of beginner guides for Keyword Planner, but this post will focus on ways to use Keyword Planner more effectively with advanced techniques.
Since Keyword Planner replaced the old Keyword Tool in 2013, well-known SEOs have criticized it for hiding keywords and having a laundry list of “dirty secrets.” The general sentiment is that it’s flawed, but it’s the best we have right now.
Some of the criticism is justified, but like criticism of Search Console, it covers up some useful functionality that is much better than Keyword Tool ever could have been.
Before looking at specific ways to use Keyword Planner better, keep in mind two principles –
1. Keyword Planner is not meant for SEOs and Content Marketers. It is meant for PPC professionals looking to spend money on search & display ads. You have to be able to correct that bias with complementary tools, techniques and filters.
2. Keyword Planner is a tool – not a consultant. It’s only as good as how you use it. You have to coach and coax it to provide the information you need based on your objectives.
With that in mind – here are a few ways to make Keyword Planner work for you. [Read more…] about 13+ More Effective Ways To Use Keyword Planner for SEO