Amazon is the world’s largest online store. They sell more than the next 12 largest online stores…combined.
If you run an online store, it’s senseless to view Amazon as a competitor (even though they are).
Instead, it is more productive to use Amazon as a platform to make your store as profitable as it can be.
Listing your products on Amazon is the most straightforward method. You can even use Amazon’s PPC platform to make these listing successful.
But Amazon takes a cut from every listing that erodes your margins. For many storeowners, it makes sense to invest more in your own store.
But if you are going to invest in your own store, you can (and should) use Amazon.
Amazon is the largest source of ecommerce data on the Internet.
And a lot of that data is public-facing. Here’s a few ideas on using Amazon as a data gold mine for your SEO & content marketing efforts.[Continue Reading]