Creating content for your website requires a ton of time, money & resources to do well. But when it doesn’t generate visitors or sales – it’s a huge waste.
There are a lot of reasons why a piece of content might not perform well, but you can dramatically increase your odds of success by prequalifying your content idea.
In the offline world, companies use focus groups or sampling to prequalify the market. They use resumes and cover letters to prequalify candidates before committing to an interview (or much less a hire). And the incredible beauty of the Internet is that you can prequalify your content ideas as well with the right tools and a bit of research.
Here’s how to use a range of tactics from keyword research to mining platforms to exploring past successes to find, inform & guide your content marketing ideas.
*Note – if you are interested in finding trending topics for social-optimized posts, also check out my Trending Topics guide here.