And for good reason – it’s the most comprehensive, well-thought out SEO plugin for WordPress out on the market. It can do basically anything a professional SEO Specialist could wish for (and more).
Unfortunately, that can also be a problem. Yoast SEO does everything, but in doing so, can also be overwhelming for beginners (or really anyone who doesn’t want to specialize in SEO). That overwhelm usually also leads to non-use.
What usually happens is that someone hears that there’s an amazing plugin called Yoast SEO. They install it…and then it sort of sits there while the site owner hopes it does some magic by default to “SEO” their site…which is sort of like