Overwhelmed trying to choose exactly how to launch your online store?
Wish someone would explain in plain English what all the choices to actually run your online store?
I wrote this original guide to choosing an ecommerce platforms in 2012. But a lot has changed in the past 4 years. Online storeowners have better options in nearly every respect.
But that doesn’t make the choice any less daunting. Most ecommerce companies sell with features and price. But like buying a house – price and features do not tell the whole story.
They don’t tell you if this software is a good choice for your store. There is no such thing as the “best ecommerce platform” or the “best ecommerce software.” There’s only the best choice based on your goals, resources and preferences.
Here’s my guide – updated for 2016 – to what you need to know to make an informed choice when choosing a ecommerce software for your online store – so that you can make the best choice for your store.