Shopify Plus is Shopify’s enterprise eCommerce platform for large and growing online stores and brands. It’s a hosted platform customized, staffed, and priced for big brands. This Shopify Plus review is based on my experience doing SEO consulting with marketing directors using the platform.
Most of my incredible audience are DIYers or small business owners just starting out or working to grow their websites. But I also have a lot of readers in charge of marketing or platform development at large organizations who are looking to apply innovative marketing strategies to their rapidly growing brands.
Both groups of readers have asked the same question: what do you do when your eCommerce store is big? How do you keep the same agile marketing infrastructure when you’re at the enterprise-level?
I’ve been able to consult with several enterprise level eCommerce brands using platforms ranging from Magento, proprietary platforms, a .NET based eCommerce solution, and Shopify Plus.
This review will look at my experience with Shopify Plus specifically and hosted (SaaS in the jargon) platforms more broadly for the advantages and disadvantages of enterprise eCommerce solutions.[Continue Reading]