If you are building an online store, Shopify and Etsy are two of the biggest brands that you’ll encounter. But a frequent question that I get is – Shopify or Etsy? What’s the difference and how do I choose what to start with?
The core difference is fairly straightforward.
Shopify is a hosted eCommerce platform. An eCommerce platform allows you to set up and run an online store on your own domain while they take care of the technical parts & customer support (here’s my Shopify review).
In other words, Etsy is a marketplace where you can have an account. Shopify is software that sets up a storefront for you.
If they had physical world equivalents, Etsy would be a local farmer’s market where you could set up a stall.
Shopify would be a shopping center owner letting you build out your own store at your own address while handling the utilities, etc.
But that still doesn’t tackle the question behind the question (i.e., “what’s should I use?”) – so let’s look at the biggest differences & considerations so you can decide between Shopify or Etsy (or both!).
Keep in mind that these are all differences/considerations – they are not pros & cons. Everything has a tradeoff that might be a good or bad thing for you depending on your goals, resources and priorities.[Read more…] about Shopify vs. Etsy: How To Choose, Differences & Using Them Together