MailChimp has been one of the fastest growing email marketing providers* for years now. They’ve built an huge base of customers ranging from tiny personal accounts to some of the most prestigious enterprise brands in the world.
*in 2017, they added a ton of functionality, including postcards & remarketing. They’d argue that they are a marketing platform…but email is at their core IMO.
That said – they aren’t the best fit for everyone and have some disadvantages along with strong advantages. This MailChimp review will break down what I’ve found to be pros that I especially appreciate for myself and my clients along with the cons that MailChimp hasn’t improved on over the past 9 years.
One side note – I live in Atlanta, GA. I work downtown and think of myself as an Atlantan. MailChimp is one of Atlanta’s best corporate citizens and one of our best technology companies. They’ve made our city “better, weirder, and more human.” I have a lot of hometown bias that I’ll try to set aside (but to fellow Atlantans – just go start using MailChimp – it’s pretty much your civic duty like buying Coca-Cola over Pepsi).
Let’s dive into this MailChimp review! [Read more…] about MailChimp Email Marketing Review w/ Pros & Cons