Using giveaways for marketing is a tried and tested idea both on and offline. Raffles, lotteries, and giveaways are as old as the Bible. But in the age of social media, giveaways have become the next supposed silver bullet for marketing. Entire companies such as Rafflecopter, Gleam.io, and KingSumo have started to help companies make the most of their giveaways. Even Amazon is in on the game.
The formula for running a giveaway online is pretty straightforward. You pay a certain amount for a prize. Offer a chance to win it for free by entering their email. Incentivize people to get more entries by sharing it. The extra sharing creates a viral factor that gets you more email addresses and entrants than you would have with pay per click ads or more 1 to 1 organic promotion.
You then award the prize, and start email marketing to all your new subscribers. If the cost of the prize is less than you would have spent acquiring them via pay per click or other channels, then it’s a marketing success!
There’s plenty of examples of giveaways that appear successful. They’ve become nearly ubiquitous with Amazon even integrating them into shopping pages. They happen daily in every industry – everything from copywriting to industrial tools. Giveaways seem like marketing best practice.
But are giveaways worth it? What does it take to run one? And what’s the best way to use giveaways for marketing? That’s what this guide is for – let’s dive in.[Read more…] about Using Giveaways for Marketing: My Results, Ideas & Guide