Digital Marketing FAQs & Explainers

So you’ve got some marketing skills, and you’re wondering how to start a digital marketing agency. 

But there’s just one problem…

How do you start a digital marketing agency with no experience?

There have never been more opportunities to strike off on your own in the digital marketing space than there today. But how do you actually do it? Where do you start, and how do you scale?

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Every web design agency’s core problem is that large, profitable projects end while costs continue month after month.

[Read more…] about 22+ Web Design Agency Recurring Revenue Ideas

For years, SEOs (unlike our paid media counterparts) have dealt with less and less data.

First, Google stopped providing keyword data from organic search.

Then, Google made Keyword Planner a lot less useful with averaged and rounded volume and merged queries.

Then, Google made Keyword Planner a tool specifically for active advertisers.

In fact, there was a period in 2015 when keyword research moved from an art + science to a total art.

And then came clickstream data. It was like magic.

[Read more…] about Clickstream Data Providers & SEO Explained

Saying you’re going to start doing “digital marketing” for your business is like saying you’re going to the “Western Hemisphere” when someone asks where you’re going for vacation. Digital marketing is made up of a bunch of marketing concepts, each with their own strategies and purposes.

And if you’re wondering what types of digital marketing you should be using in your business, a bunch of grab-bag tips and techniques won’t help you until you first understand how digital marketing breaks down and exactly how each marketing concept works.

I’ve put together a guide on the different types of digital marketing with examples, uses, and resources so you can evaluate which digital marketing strategies support your goals.

I’ve broken digital marketing into three media types (owned, earned, and paid) to categorize the different marketing concepts.

Let’s dive in!

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ShivarWeb has a lot of DIYers and freelancers not living in the biggest, richest cities of the world. In fact, I originally started this business in Athens, Georgia, USA – not in larger Atlanta. As a fun post, I thought I’d dig into some data for my non-metro area readers.

The benefits of big metro areas for new businesses are well-known, but so are the costs in money, time, and health. In the era of remote work, you can get a lot of the benefits of the city anywhere with an Internet connection, except one – being physically around other new business-owners.

With that in mind, I decided to look at the Census Bureau’s data on cities to see if there were any places in America that hit a sweet spot between being small & self-contained and being a popular place to start a new business.

Micropolitan areas are populated areas that have too much population to qualify as a rural area, and too few commuting ties to a larger city to qualify as part of a larger metropolitan area. They are between 10,000 to 50,000 people and quite a distance from a large city.

In other words – micropolitan areas are true small cities.

There are 536 micropolitan areas in America with a core city of between 10,000 and 50,000 people plus the population of the surrounding area.

Here are the Top 20 Most Popular Micropolitan Areas for New Small Businesses in America based on US Census data from 2015-2016 (most recently available). You can view the full list of 536 areas here.

[Read more…] about Most Popular Micropolitan Areas (Small Cities) for Startups According to the US Census