YouTube Analytics are a bit of anomaly because YouTube itself is an anomaly.
It’s not your website and it’s not purely a social network. It’s more than a video hosting platform even though videos are it’s thing. It’s the world’s 2nd largest search engine by queries processed, but it’s not a search engine that crawls & indexes the Web like Google or Bing.
There is a lot to going on. And that makes YouTube Analytics challenging. There is a lot of noise. There are a lot of metrics. Some matter, and some don’t. Some matter in ways that you would not expect.
However you use it, YouTube wants you to improve. More videos viewed means more revenue and more visibility for YouTube. They want you to have more watch time, a bigger audience, and more reach. So like other social networks, YouTube provides a wealth of data to help you understand your audience, discovery and engagement.
But it goes further – because, again, there’s a lot going on. Since YouTube is a Google product, it integrates well with other Google products such as Google Analytics, Ads, AdSense and Search Console. And that’s just the marketing tools – there’s another universe of app integrations and Google Play integrations.
Unlike other social networks, you can get a better understanding of how YouTube fits with your other marketing data. The key (like other analytics products) is to set it up correctly, know what you are looking for, and to keep exploring.
I’ve worked on client YouTube channels, personal channels, and I’ve started exploring my own ShivarWeb YouTube channel. So here’s what I’ve learned about setting up, understanding & using YouTube Analytics (plus additional resources at the end).[Read more…] about YouTube Analytics Guide: Setting Up, Understanding & Using YouTube Analytics