So you have a website and you are really anxious to get visitors to your site. You have three broad strategies to get some website traffic.
You can either –
- Tell your network about it (ie, word of mouth, social media) – aka “earned media”
- Try to be there when other people are asking about you (ie, search engine optimization) – aka “owned media”
- Just advertise your website to people who might be interested – aka “paid media”
It’s that last one that we’ll look at . Website advertising is by far the fastest and most scalable right away, but it’s hard to do right – even if you have the budget.
Here’s how to advertise a website online effectively in 5 steps.[Read more…] about How To Advertise Your Website Online Effectively in 5 Steps