Zillow is one of the leading real estate websites. It allows owners or agents to list homes for sale or rent. On the other side of things, users can search listings and view approximate property values. These services are free.[Read more…] about How To Advertise On Zillow Effectively
Digital Marketing: Strategies & Tactics To Grow Your Website
Digital marketing is an incredible way to grow your website. While it shares many concepts from traditional & offline marketing, the strategies, tactics, and tools are usually faster, more personalized, more scalable, and more affordable.
Most insurance agencies & brokers would agree that there’s nothing like finding a new client. New clients not only bring in revenue, but also lifetime value and new referrals. But it’s hard to find a good client if you don’t have new inquiries coming in.[Read more…] about 22+ Insurance Agency Marketing Ideas To Get More Clients
Most law firms would agree that there’s nothing like finding a new client. New clients not only bring in revenue, but also lifetime value and new referrals. But it’s hard to find a good client if you don’t have new inquiries coming in.[Read more…] about 22+ Law Firm Marketing & Advertising Ideas To Find More Clients
NAP stands for “Name, Address, Phone Number.”
NAP is the core element of local business citations (aka listings) across the Internet.[Read more…] about 11+ Ways To Check Your NAP Consistency for Local SEO
Every web design agency’s core problem is that large, profitable projects end while costs continue month after month.[Read more…] about 22+ Web Design Agency Recurring Revenue Ideas
Most fitness center & gym owners would agree that there’s nothing like finding a good customer. But it’s hard to find a good customer if you don’t have calls & emails coming in.[Read more…] about 22+ Fitness Center & Gym Marketing Ideas To Find More Customers
eBay is one of the oldest and most well established online marketplaces. With millions of active users, it can be an important sales channel for your eCommerce business, regardless of the industry you’re in.
While eBay has been thought of by many as a marketplace that connects individuals, akin to a sort of digital yard sale, the climate has certainly changed in recent years.[Read more…] about How to Advertise on eBay Effectively
Most bank managers would agree that there’s nothing like finding a new client But it’s hard to find a good bank client if you don’t have account applications coming in.[Read more…] about 22+ Bank Marketing Ideas To Find More Clients
I know what you’re thinking: “Twitter has analytics?!”
Getting started with the platform is easy. As long as you have an existing account that’s more than 14 days old and isn’t deleted, restricted, protected, or suspended, just sign in with your account credentials at http://analytics.twitter.com.
After you log in, click Get Started on the Analytics homepage.[Read more…] about How To Understand & Use Twitter Analytics Effectively
Most dentists & dental practice owners would agree that there’s nothing like finding a good, consistent patient. But it’s hard to find a good patient if you don’t have new appointments coming in.[Read more…] about 22+ Dental Marketing Ideas To Serve More Clients
Most credit union managers would agree that there’s nothing like finding a new member. But it’s hard to find a good credit union member if you don’t have account applications coming in.[Read more…] about 22+ Credit Union Marketing Ideas To Grow Membership
Most resort & spa owners would agree that there’s nothing like a full appointment booking. But it’s hard to fill appointments without a regular flow of new clients coming in.[Read more…] about 22+ Spa Marketing Ideas To Get More Clients
So you want to promote your website online…for free, preferably.
By now, you probably know from experience that the “build it and they will come” philosophy is flawed. You can have great content — in fact, you need at least “good” content — but unless you know how to promote it, your site is a ghost town. But you also don’t have the budget to go straight to advertising online.
You don’t need a grab bag of tips and tricks. You don’t need best practices to “go viral”. What you need is an actual process to follow consistently to create a “flywheel effect“.
Here is an exact, step-by-step strategy that I recommend to anyone who wants to promote their website online. The specific details vary, but it’s a pretty tried and true path for anyone who wants to promote their website.[Read more…] about How to Promote Your Website Online (for free!)
Most golf course owners would agree that there’s nothing like fully booked tee times. But it’s hard to book tee times if you don’t have golfers calling or landing on your website.[Read more…] about 22+ Golf Course Marketing Ideas To Get More Golfers
Most apartment & rental unit owners would agree that there’s nothing like finding a good tenant. But it’s hard to find a good tenant if you don’t have lease applications coming in.[Read more…] about 22+ Property Management & Apartment Marketing Ideas To Get More Leases
Craigslist is a treasure trove of opportunity for astute marketers. Each month, more than 60 million people visit Craigslist in the United States alone.
The site features a very simple interface and several highly targeted sub-sections. Best of all, many of Craigslist’s daily visitors are qualified buyers, looking to make immediate purchases.[Read more…] about How To Advertise On Craigslist Effectively
So you have a rapidly growing local business, and you are looking to expand. You have the brand, the capital, and the processes to open a second or even third location.
You’re in a growing metro area with lots of opportunity and open real estate.
And yet, you know that every real estate agent and business analyst will tell you that long-term success depends on “location, location, location.”
Now, if you were a national retail chain or a franchise owner, you could hire a location consultant to comb through census data and expensive proprietary business intelligence.
But you aren’t sure it’s truly worth the price. After all, your local real estate agent knows most of the metro market. And you generally know what the Census data says…even though the Census data is almost 10 years old.
So what can you use to gather hard data about what locations are most likely to succeed?[Read more…] about How To Choose a New Local Business Location with Digital Marketing Data [Case Study]
So you’ve got some marketing skills, and you’re wondering how to start a digital marketing agency.
But there’s just one problem…
How do you start a digital marketing agency with no experience?
There have never been more opportunities to strike off on your own in the digital marketing space than there today. But how do you actually do it? Where do you start, and how do you scale?
The secret to starting a digital marketing agency with no experience is to have an actual strategy, grow organically as you learn, and deliberately build word of mouth with a specific type of client. It’s about taking aim vs. shooting randomly and hoping something lands.
There’s also a major misconception that starting a digital marketing agency has to mean a HUGE process that requires building a massive company and doing “all the things” and taking all the clients.
In reality, a digital marketing agency can be just…you. It’s not about the pricey software or offices or employees. It’s about determining who you help, how you help them, and then actually doing the work.
The business model of an agency is fairly straightforward. Sure, you can tinker around the edges about whether to bill by hour, by week, by task, or by project. But at its core, you are providing specialized knowledge for a fee. An agency of one and an agency of 10,000 work in basically the same way.
With that concept in mind, here’s how to start a digital marketing agency with no experience.[Read more…] about How to Start a Digital Marketing Agency with No Experience
Creating content for your website requires a ton of time, money & resources to do well. But when it doesn’t generate visitors or sales – it’s a huge waste.
There are a lot of reasons why a piece of content might not perform well, but you can dramatically increase your odds of success by prequalifying your content idea.
In the offline world, companies use focus groups or sampling to prequalify the market. They use resumes and cover letters to prequalify candidates before committing to an interview (or much less a hire).
And the incredible beauty of the Internet is that you can prequalify your content ideas as well with the right tools and a bit of research.
Here’s how to use a range of tactics from keyword research to mining platforms to exploring past successes to find, inform & guide your content marketing ideas.
*Note – if you are interested in finding trending topics for social-optimized posts, also check out my Trending Topics guide here.[Read more…] about How To Use 11+ Free Tools To Find Prequalified Content Ideas for SEO
Anyone who owns a website and recognizes the opportunity to get visitors from Google organic search suspects the importance of keywords.
If you can appear in those results when someone types in a certain keyword – that’s not only a visitor…but a highly qualified, free visitor.[Read more…] about Keyword Mapping for SEO: How To Use Keywords On Your Website
So you have a website and you are really anxious to get visitors to your site. You have three main tactics to get visitors to your website.
You can either –
- Tell your network about it (ie, word of mouth, social media)
- Try to be there when other people are asking about you (ie, search engine optimization)
- Just advertise your website to people who might be interested.
Website advertising is by far the fastest and most scalable right away, but it’s hard to do right – even if you have the budget.
Here’s how to advertise your website online effectively in 5 steps.[Read more…] about How To Advertise Your Website Online Effectively in 5 Steps
Wikipedia is the 800 lb gorilla in the Google search results. It ranks for almost half of all searches. It is the online resource. Google has even built large portions of its Knowledge Graph off the back of Wikipedia.
- Wikipedia is human knowledge. It uses language the way humans use it, because it’s written by humans. It connects topics and keywords in ways that only humans can.
- Wikipedia is the online resource. People trust it, use it, and reference it.
So whether you are just starting out planning your website’s keyword strategy, looking for new content ideas, or looking for ways to build trust for your website, here’s how to use Wikipedia for SEO and content marketing.[Read more…] about How To Use Wikipedia for SEO & Content Marketing
For years, SEOs (unlike our paid media counterparts) have dealt with less and less data.
First, Google stopped providing keyword data from organic search.
Then, Google made Keyword Planner a lot less useful with averaged and rounded volume and merged queries.
Then, Google made Keyword Planner a tool specifically for active advertisers.
In fact, there was a period in 2015 when keyword research moved from an art + science to a total art.
And then came clickstream data. It was like magic.[Read more…] about Clickstream Data & SEO Explained
Astute marketers are constantly looking for new platforms to connect with their audience in useful and meaningful ways, and Nextdoor is one of the most promising social platforms for local business marketing to look towards as we approach 2021.
As a platform designed to connect neighborhoods and the people who live there, Nextdoor seems to have that special sauce that’s so appealing to marketers of all sizes. Over 75% of neighborhoods in the United States are already part of the platform, the user base is constantly growing, and it provides neighbors with the tools they need to connect on a local level to the businesses in their area.
As with any new social network, there’s a learning curve associated with it. If you’re wondering how to advertise on Nextdoor or simply fit NextDoor into your digital marketing, and you’re hoping you’ll be able to jump right in, you’ll need to cool your jets, unfortunately. But, this helpful guide will provide you with everything you need to know about this exciting new local social network and how you can leverage it to the advantage of your business.[Read more…] about How To Advertise on Nextdoor Effectively
YouTube Analytics are a bit of anomaly because YouTube itself is an anomaly.
It’s not your website and it’s not purely a social network. It’s more than a video hosting platform even though videos are it’s thing. It’s the world’s 2nd largest search engine by queries processed, but it’s not a search engine that crawls & indexes the Web like Google or Bing.
There is a lot to going on. And that makes YouTube Analytics challenging. There is a lot of noise. There are a lot of metrics. Some matter, and some don’t. Some matter in ways that you would not expect.
However you use it, YouTube wants you to improve. More videos viewed means more revenue and more visibility for YouTube. They want you to have more watch time, a bigger audience, and more reach. So like other social networks, YouTube provides a wealth of data to help you understand your audience, discovery and engagement.
But it goes further – because, again, there’s a lot going on. Since YouTube is a Google product, it integrates well with other Google products such as Google Analytics, Ads, AdSense and Search Console. And that’s just the marketing tools – there’s another universe of app integrations and Google Play integrations.
Unlike other social networks, you can get a better understanding of how YouTube fits with your other marketing data. The key (like other analytics products) is to set it up correctly, know what you are looking for, and to keep exploring.
I’ve worked on client YouTube channels, personal channels, and I’ve started exploring my own ShivarWeb YouTube channel. So here’s what I’ve learned about setting up, understanding & using YouTube Analytics (plus additional resources at the end).[Read more…] about YouTube Analytics Guide: Setting Up, Understanding & Using YouTube Analytics
Starting in October 2014, I automated many tweets by scheduling them for the next year. It cost $126. Within 6 months, I’ve increased my Twitter following by 32%, had interactions with many people I’d love to meet in person, and removed myself from the Twitter Treadmill. And now I use Twitter day to day however I like (mainly sharing links and checking notifications once per month).
Monday through Saturday at some point in the day, you’ll see me tweet out an article that I have actually read with a mention of the author. I’ve been doing this for more than 4 years.
It’s part of my ongoing experiment to use social media platforms more sustainably and effectively.
Even though I joined Twitter back in 2009, I never really took to the platform. It seemed too broadcast-oriented with an insular culture where soon people were fighting over Klout scores. It seemed absurd at worst and tedious at best.
I also couldn’t see any huge traffic benefit to investing time when even tweets from my industry’s most influential leaders drive less than 1% click through rates.
However, after much informed reading and prodding from Brett Snyder, I figured out that even though Twitter does not drive traffic per se – it does drive awareness and connections.
It’s sort of like a giant conference. Each session or networking event doesn’t drive a lead or sale, but the people you see, meet, talk about, and talk with all drive success for everyone in the future.
The question still remains – how do you maintain that visibility and make initial connections without draining hours into a platform that you don’t own. In other words, how do you get to meet and spark conversations with people at the conference without sitting through every boring session, standing in every lunch line, and hovering over the coffee table?
For me, that’s where automated tweets of posts that I have read and found useful comes in. Writing custom tweets, searching and tagging author at the end of each article, then posting is productivity death by a thousand cuts. But batch writing and scheduling the tweets save time while keeping the benefits of custom tweets.
If your goal is to build visibility on Twitter, make connections, build a “sharing safety net” to free your Twitter-self up and save time while doing it, then this strategy is for you.
*Note – also, I tried to make this process as optional as possible. I dislike the bot-ification of Twitter as much as anyone. And yes, by adopting this strategy, you are guilty on the same spectrum as the Internet Research Agency. Use it in moderation with your own personal spin. Don’t hook it up to a random RSS feed. Make it yours with a bit of computer help.[Read more…] about How I Automated Tweets for a Year: My Experience & Guide To Scheduling Quality Tweets
DuckDuckGo is an independent search engine that provides web search results without tracking users behavior or search history (like Google does). They are strictly focused on user privacy.
It’s a tiny search engine – like less than 0.50% of the global search engine market.
But it’s also rapidly growing year over year, and past 15 billion queries in 2019. Every time a story comes out about Google’s data trove, “filter bubbles”, the NSA or online privacy – more and more users start to switch to DuckDuckGo.
So even though DuckDuckGo has only a small slice of the search market, it has a significant share among a certain slice of the population – ie, tech-savvy individuals with money who are concerned about their privacy. If you look at US search engine marketshare, it doubles to 1.00%.
If your target customers fit into that bucket – how can you reach them online?
That’s where advertising on DuckDuckGo comes in. DuckDuckGo runs pay per click ads the same as Google, Bing & Yahoo. You run ads based on the search query and pay when someone clicks on your ad. Here’s an example.
Here’s how to set up your ads & what to keep in mind.[Read more…] about How To Advertise On DuckDuckGo for Bonus PPC Wins
What do you think of when you think of marketing campaigns? Typically, crazy promotions, phoney contests, giveaways, and flash sales come to mind. These campaigns, while effective in the short term, are not repeatable.
At what point does your discount become the regular price? At what point do you burn out your Facebook following or email list?
What if I told you there was a better way to build a marketing campaign? What if I told you there was a type of marketing campaign that could provide lasting benefits to your business for years to come?
It’s your lucky day. There is such a strategy. It’s called evergreen marketing, and it fuels some of the most powerful companies across industries.[Read more…] about Evergreen Marketing: How To Plan Marketing That Lasts
When it comes to most digital channels (think your typical online marketing activities), the focus is often on getting in front of customers who know they need your products/services.
Here’s the catch: eventually, you run into limitations. Why? Because you’re working with existing demand, and existing demand is always limited.
Which means at some point, you’re going to have to create demand for your offering.
But how do you do that? And do you have to choose one versus the other?
Before we dive in too deep, let’s break down the difference between harvesting demand vs. creating demand.[Read more…] about Harvesting Demand vs. Creating Demand
If you’ve done any research on tracking data on your website, you’ve probably heard about Google Analytics. But what exactly does Google Analytics do?
Google Analytics is a free website analytics service offered by Google that gives you insights into how users find and use your website. With Google Analytics, you can track return on investment (“ROI”) for your online marketing.[Read more…] about What Does Google Analytics Do? And What Can I Do With Google Analytics?
Quora is the largest question and answer website on the internet. It has been around since 2009.
While Quora never achieved the cultural prominence that it was hyped up to be in the mid-2000s, it has become a staple of the internet.
Quora allows you to get answers from real experts or at least people in relevant industries. Unlike Google, Facebook or Twitter, it allows you to get more nuanced answers.
Here are some ways that I use Quora for SEO, content development and link building.[Read more…] about How To Use Quora For SEO & Content Marketing
You’re ready to audit and optimize your (or your clients’) YouTube channel or you want to see what a competitor is doing with their YouTube videos. But you run into the problem that YouTube makes it kind of tough to scrape and export video information.
You can’t really crawl YouTube like you can a website – it’s too large and there’s no way to control your crawl. I ran into this problem a few weeks ago while trying to map out videos and optimize titles & tags in bulk.
Here’s how to scrape & export video information from YouTube without buying sketchy blackhat scraper software.[Read more…] about How To Scrape & Export Video Information from YouTube
LinkedIn has been one of the continually growing social networks on the Internet for years. But like Pinterest and Reddit, it has such a deep internal culture focused on recruiting & jobs that it gets written off by small & large content marketers alike.[Read more…] about How to Use LinkedIn for SEO & Content Marketing
SlideShare is an unsung staple of the Internet. It’s the place that’s all too familiar to conference goers, trade show attendees, and corporate pitch decks.
SlideShare is simply a website where anyone can upload and share a presentation. It’s owned by LinkedIn and it’s free and open to all, and promises to help you “share what you know and love through presentations, infographics, documents and more.”
Here’s how to use SlideShare for keyword research, content development, and link building.[Read more…] about How To Use Slideshare For SEO & Content Marketing
The biggest problem for website owners and marketers in 2020 and beyond isn’t the tools available. It’s figuring out how to use the tools they have.
What Is Ahrefs?
Ahrefs is one of the most powerful suites of social media & SEO tools that I’ve ever used. Most SEOs know it as a “backlink checker” that competes with Majestic and intelligence/analytics tools with smaller indices like Moz & SEMRush. But “backlink checker” grossly undersells Ahrefs as a marketing suite.
Ahrefs has so many features that you can get lost and resort to simply staring at your own links – maybe rank tracking a few keywords. Here’s the guide to how to use Ahrefs that I wish existed when I first signed up.
*Reader’s Note 1 – all images are clickable if you want to see the full resolution.[Read more…] about Ahrefs Guide: How To Use Ahrefs for SEO, Content & Link Building
Ah, the art of email marketing. Chances are you’ve landed here because you’re looking into sending email blasts as a part of your marketing strategy, and you’re wondering how to do it.
Email can be an incredibly effective way to connect with your customers and improve your business… when used correctly.
When used incorrectly, it can be a surefire way to land in spam (AKA where emails go to die).
So how do you use email blasts effectively for your business? What best practices should you follow?
But before we get there, let’s cover a few of the basics.[Read more…] about Email Blasts: Definition, Examples, & Best Practices
People don’t just listen to music anymore; they experience it. Advertising on a platform like Spotify can expose listeners to your brand in an engaging, involved way.
You can currently use Spotify’s Ad Studio to develop & target ads.
Spotify can be used to market your business similarly as a radio ad. You can also sponsor streaming sessions and playlists to get in front of the people who are most likely to resonate with your message.[Read more…] about How To Advertise On Spotify Effectively
Saying you’re going to start doing “digital marketing” for your business is like saying you’re going to the “Western Hemisphere” when someone asks where you’re going for vacation. Digital marketing is made up of a bunch of marketing concepts, each with their own strategies and purposes.
And if you’re wondering what types of digital marketing you should be using in your business, a bunch of grab-bag tips and techniques won’t help you until you first understand how digital marketing breaks down and exactly how each marketing concept works.
I’ve put together a guide on the different types of digital marketing with examples, uses, and resources so you can evaluate which digital marketing strategies support your goals.
I’ve broken digital marketing into three media types (owned, earned, and paid) to categorize the different marketing concepts.
Let’s dive in![Read more…] about Types of Digital Marketing: Examples, Uses, and Resources
On any given video, you can right-click on the page and choose to “View Source”
Once you have the page source open, just CTRL-F for the “keywords” meta tag – and get the tags that the author used.
To view tags on mobile, you will have to sub in view-source:https://m.youtube.com/
in your mobile browser. Then CTRL-F.
This is all a bit more confusing than before.
Before 2018, YouTube placed the tags in the <meta name=”keywords” content=”[keywords]”> field within the view-source code for any video.
If you want to see them directly in videos like pre-2018, check out this YouTube extension for Chrome.[Read more…] about How To See YouTube Tags for Competitor / Keyword Research
ShivarWeb has a lot of DIYers and freelancers not living in the biggest, richest cities of the world. In fact, I originally started this business in Athens, Georgia, USA – not in larger Atlanta. As a fun post, I thought I’d dig into some data for my non-metro area readers.
The benefits of big metro areas for new businesses are well-known, but so are the costs in money, time, and health. In the era of remote work, you can get a lot of the benefits of the city anywhere with an Internet connection, except one – being physically around other new business-owners.
With that in mind, I decided to look at the Census Bureau’s data on cities to see if there were any places in America that hit a sweet spot between being small & self-contained and being a popular place to start a new business.
Micropolitan areas are populated areas that have too much population to qualify as a rural area, and too few commuting ties to a larger city to qualify as part of a larger metropolitan area. They are between 10,000 to 50,000 people and quite a distance from a large city.
In other words – micropolitan areas are true small cities.
There are 536 micropolitan areas in America with a core city of between 10,000 and 50,000 people plus the population of the surrounding area.[Read more…] about Most Popular Micropolitan Areas (Small Cities) for Startups According to the US Census
Google Keyword Planner is a fundamental tool for planning SEO and content marketing campaigns. It’s the only place to get search data such as keyword ideas, trends and search volume directly from Google.
And for most non-professional SEOs, it’s the beginning and end of keyword research efforts. There are plenty of beginner guides for Keyword Planner, but this post will focus on ways to use Keyword Planner more effectively with advanced techniques.
Since Keyword Planner replaced the old Keyword Tool in 2013, well-known SEOs have criticized it for hiding keywords and having a laundry list of “dirty secrets.” The general sentiment is that it’s flawed, but it’s the best we have right now.
Some of the criticism is justified, but like criticism of Search Console, it covers up some useful functionality that is much better than Keyword Tool ever could have been.
Before looking at specific ways to use Keyword Planner better, keep in mind two principles –
1. Keyword Planner is not meant for SEOs and Content Marketers. It is meant for PPC professionals looking to spend money on search & display ads. You have to be able to correct that bias with complementary tools, techniques and filters.
2. Keyword Planner is a tool – not a consultant. It’s only as good as how you use it. You have to coach and coax it to provide the information you need based on your objectives.
With that in mind – here are a few ways to make Keyword Planner work for you. [Read more…] about 13+ More Effective Ways To Use Keyword Planner for SEO
I get a lot of hyper-specific eCommerce marketing questions, e.g. “should I advertise on Reddit?” or “how do I hire someone to do link building?” or “I just chose my eCommerce store platform and want to try OutBrain or maybe Snapchat or Instagram to get started.” They are great in a way – I’m a huge fan of experimentation and improvement.
But most online store owners haven’t developed an effective inbound* marketing strategy at all. It’s all ad hoc and “shooting from the hip”. They miss the forest (how everything works) for the trees (tactics), so to speak.
*Inbound = the industry jargon for marketing that focuses on being where your customers are so that they buy from you “naturally.” Inbound marketing contrasts with outbound marketing, which focuses on finding, interrupting, and cold-pitching potential customers.
Here’s the exact inbound marketing strategy for eCommerce that I recommend to every reader and client I’ve ever worked with. The specific details vary, but it’s a pretty tried and true path for nearly every online store. I’m focusing on eCommerce but 80% of this applies to every business.[Read more…] about How To Plan An Inbound Marketing Strategy For Ecommerce
And yet, Keyword Planner is a fundamental tool for all SEOs. Keyword Planner provides a wealth of data directly from Google that you cannot get anywhere else. In a way SEOs love Keyword Planner as much as PPCers.
But what about Display Planner – the other research tool in Google Ads?
If you are building an organic / SEO campaign – you probably think of Display Planner like it’s a desolate, uninteresting land of PPC terms like “viewable CPM, “impressions” and “IAB ad sizes” – all meant for PPCers who run those awful banner ads.
In fact, it’s so focused on PPC campaigns, that you can no longer access it directly. You have to launch a “campaign” to access the data.
That’s all true. But like Keyword Planner, Display Planner has a ton of useful data when you hack it for SEO & content campaigns. Here’s how.[Read more…] about Hacking Google Display Planner for SEO & Content Marketing
What makes Pinterest very interesting to me is that, like YouTube, it has this hybrid role.
Pinterest is known as a social network, but it’s increasingly also a search engine and bookmarking service.
This 3 play opens up many unique opportunities for a creative content marketer.
It has a lot of potential to benefit your marketing efforts – here are the lessons I’ve learned helping clients use Pinterest for SEO and content marketing efforts. [Read more…] about How To Use Pinterest for SEO & Content Marketing
Amazon is the world’s largest online store. They sell more than the next 12 largest online stores…combined.
If you run an online store, it’s senseless to view Amazon as a competitor (even though they are).
Instead, it is more productive to use Amazon as a platform to make your store as profitable as it can be.
Listing your products on Amazon is the most straightforward method. You can even use Amazon’s PPC platform to make these listing successful.
But if you are going to invest in your own store, you can (and should) use Amazon…but not for what you’d expect.
Amazon is the largest source of eCommerce data on the Internet.
And a lot of that data is public-facing. You can gather it via Amazon’s API, via simple scraping or via manually browsing their store.
You can use this data to inform your SEO & content efforts to get customers before they even start their search.
Here’s a few ideas on using Amazon as a data gold mine for your SEO & content marketing efforts.[Read more…] about How To Use Amazon for SEO & Content Marketing
Online advertising is an incredibly effective way to promote your business and attract a wide array of customers. Unlike organic marketing strategies, you can get started right now.
And unlike traditional advertising like TV, radio or billboards, you can advertise effectively through 100% self-service platforms. You can target any audience in any country through diverse platforms at any time.
And that is what I covered in the first post in this series – how to advertise online effectively.
But remember that your competitors can advertise as easily as you can.
How do you go beyond launching an ad campaign to making it even more effective and even more profitable?
There are tons of tips and tactics for every platform. But like improving your website speed – every tip that works for one person might not work for you.
Instead of a grab bag of tips, here’s the 5 step framework that you can use to improve your campaigns whether you are running ads on Reddit, Google, Facebook, Quora, DuckDuckGo or something completely different. [Read more…] about How To Improve Your Online Advertising Campaigns
You may have heard about the power of creating your own personalized advertising audience (ie, based on actual individuals – not audience segments). Twitter calls it “Tailored Audiences.” Facebook calls it “Custom Audiences.” Google calls it “Customer Match.”
Whatever platform you use, you’re trying to craft the perfect message for the perfect audience for a specific goal.
Most marketers know they should create audiences based on the visitors to their own website – aka, “retargeting.” Some know you can create “look-a-like” audiences with your website visitors.
But what if you could create a custom/tailored audience out of any group of individuals – quickly?**
**Editor’s Note – This post was originally written in 2015 before the Cambridge Analytica scandal and the political controversies of 2016. The tutorial below is in a gray ethical zone. I’m leaving it up and keeping the screenshots up to date, because it can be used for good within terms of service. But you can also be super-sketch with it. Just be cool and try to make the Internet a better place.
Either way, here’s how to use a set of tools to create almost any custom/tailored audience you can think of. [Read more…] about How To Search & Scrape Targeted Usernames for Twitter Tailored Audiences
Writing an effective title tag for SEO & branding should be the first on-page SEO website improvement you make after you map your site’s keywords.
The humble title tag is still the primary element on your site that search engines use to understand the content of a page. The title tag is also the element from your website that actually shows up in search results & your customers’ bookmarks & social posts by default. It’s what your potential visitors click on to navigate to your site.
And yet, writing a custom title tag for SEO is all too often ignored, skipped over, or not given enough time.
There’s no formula to writing a title tag for SEO – but there are plenty of parameters and best practices. Here’s how you can craft an effective title tag to explain your relevance to the Googlebot while still enticing clicks from potential customers. [Read more…] about How To Write A Title Tag For SEO
Getting mentioned in a publication (aka PR) has tons of benefits from referral traffic to branding to long-term organic traffic growth. It’s a lever that can provide marketing returns well beyond your investment.
But “getting press” can be daunting. And plenty of agencies will help re-inforce that feeling.
There’s a role for PR professionals. But you don’t need to spend a lot of money on an agency to get press. Creating a PR campaign is not easy. It’s difficult, but it’s not magic either. In fact, the formula is fairly straightforward.
- Write a pitch
- Send it to a writer
- They like your story & publish it
But in those simple steps bury some details. To run a successful DIY PR campaign, you’ll need to understand the process and create your own plan. That’s the goal with this post.
Let’s get started. [Read more…] about How To Plan a DIY PR Campaign in 6 Steps