But you know that already. Even if you are tracking everything that you should track – there are still plenty of “unknown unknowns” in Google Analytics.
Like the fact that you did not know that Google Analytics does not track right-clicks (or any non-left click).
Think about how you browse the Internet. Right-clicking all the time, right?
Now think about those PDF downloads and external clicks that you are tracking as Goals in Google Analytics.
Yep – all wrong.
So here’s how to fix it – and track right-click events in Google Analytics as goals.[Continue Reading]