Have you ever landed on a website and thought…
“Wow, this would be a perfect site to advertise on!”?
Then, you check out their Advertise Schedule…and your heart sinks.
Way out of budget…and you don’t even know if you’ll get customers from the site.
Make Sure Your Ads Aren’t Being Wasted
There’s an old saying in advertising that “half of advertising is wasted…the trouble is you don’t know which half.”
In Search advertising – you can control and track what’s being wasted so that your advertising is continually improving.
But so many websites still operate like newspapers – where you pay lots of money for “engagement” or “branding” or “impressions” – never for sales.
And, of course, sales is what you really want, right?
There’s a better way.[Continue Reading]