Amazon is the behemoth of online retail. No matter what your ecommerce marketing plan is – you will have to consider Amazon at some point.
For online storeowners, Amazon is both a competitor and a partner. Through the Marketplace / FBA / Seller programs, Amazon allows nearly anyone to use their website & brand as an ecommerce platform.
But the nearly anyone cannot be ignored. That means that both you and your direct competitor are fighting on rented land. Amazon is happy to give you an edge – for a price – and that comes in the form of Sponsored Products.
Sponsored Products allow you to buy space at the top of Amazon search results & category listings. You only pay when someone clicks your ad.
Amazon Sponsored Product ads are similar in concept to every other PPC platform, but are very different in practice due to the fact that they live 100% on Amazon’s platform.
Since they are proprietary to Amazon’s platform & limited to Amazon sellers – Amazon Sponsored Product ads are a bit of a black box.
I’ve never run an Amazon PPC campaign, but I do read *a lot* of posts as part of my newsletter research. To help you get started in a successful direction, here are the key concepts, resources and tools for Amazon Sponsored Product campaigns on the Internet. [Read more…] about How To Use Amazon Sponsored Product PPC Ads Successfully