Online advertising is an incredibly effective way to promote your business and attract a wide array of customers. Unlike organic marketing strategies, you can get started right now.
And unlike traditional advertising like TV, radio or billboards, you can advertise effectively through 100% self-service platforms. You can target any audience in any country through diverse platforms at any time.
And that is what I covered in the first post in this series – how to advertise online effectively.
But remember that your competitors can advertise as easily as you can.
How do you go beyond launching an ad campaign to making it even more effective and even more profitable?
There are tons of tips and tactics for every platform. But like improving your website speed – every tip that works for one person might not work for you.
Instead of a grab bag of tips, here’s the 5 step framework that you can use to improve your campaigns whether you are running ads on Reddit, Google, Facebook, StumbleUpon, DuckDuckGo or something completely different. [Read more…] about How To Improve Your Online Advertising Campaigns