DuckDuckGo is an independent search engine that provides web search results without tracking users behavior or search history (like Google does).
It’s a tiny search engine. They have the same global marketshare as Google Sri Lanka.
But it’s also rapidly growing at +74% year over year. Every time a story comes out about Google’s data trove, “filter bubbles”, the NSA or online privacy – more and more users start to switch to DuckDuckGo.
So even though DuckDuckGo has only a small slice of the search market, it has a significant share among a certain slice of the population – ie, tech-savvy individuals concerned about their privacy.
If your target customers fit into that bucket – how can you reach them online?
That’s where advertising on DuckDuckGo comes in. DuckDuckGo runs pay per click ads the same as Google, Bing & Yahoo. You run ads based on the search query and pay when someone clicks on your ad.
Here’s how to set up your ads & what to keep in mind. [Read more…] about How To Advertise On DuckDuckGo for Bonus PPC Wins