Saying you’re going to start doing “digital marketing” for your business is like saying you’re going to the “Western Hemisphere” when someone asks where you’re going for vacation. Digital marketing is made up of a bunch of marketing concepts, each with their own strategies and purposes.
And if you’re wondering what types of digital marketing you should be using in your business, a bunch of grab-bag tips and techniques won’t help you until you first understand how digital marketing breaks down and exactly how each marketing concept works.
I’ve put together a guide on the different types of digital marketing with examples, uses, and resources so you can evaluate which digital marketing strategies support your goals.
I’ve broken digital marketing into three media types (owned, earned, and paid) to categorize the different marketing concepts.
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