Reddit has generated 8 billion page views from nearly 234 million unique monthly visitors. It has thousands of targeted communities organized around every conceivable topic. It’s the largest, most influential and most engaged community/platform/website on the entire Internet. It’s the self-proclaimed Front Page of The Internet – and the home of the Internet’s tastemakers with the people most likely to talk and voice opinions.
Reddit has cheap traffic. It has tons of very targeted ad inventory.
Based on stats alone, it should be a marketer’s dream…but marketers (still) aren’t really showing up like you’d expect. There are a lot of reasons for this – from it’s raucous and controversial reputation to its ugly interface to its odd subculture. It’s also not a safe, censored, walled garden like Facebook, and doesn’t have the mass culture buzz of Twitter. You may think advertising on Reddit is an uphill battle and not worth it – just like all too many of the advertisers out there.
Editor’s Note – This post was originally published in 2013 and was completely revised in 2017 (though most of what was true in 2013 about Reddit still is). Enjoy!
The fact that so many advertisers ignore Reddit represents a huge opportunity. Reddit is a wide-open platform for advertisers willing to spend time doing Reddit advertising correctly.
That’s because (compared to Google AdWords or Facebook Ads) no one knows how to advertise on Reddit. And often the advertisers who think they know how to advertise on Reddit… don’t actually know how to do it well (and often end up hurting their brands in the process). Here’s The Atlantic & HubSpot on the topic.
With everyone else failing on or ignoring the opportunity – those who can do it well stand to benefit even more. Reddit needs advertisers – and is working to make their ad platform even better. And the audience keeps growing month after month.
I recently did my first Reddit ad campaign. Here’s a walk-through of best practices on how to set up your campaign, my experience with a short, targeted campaign (skip to my experience), and some ideas that I’d love to see other advertisers test and report on (skip to Reddit ideas) plus some next steps for how you can try Reddit out now.[Continue Reading]