So you have a website and you are really anxious to get visitors to your site. You have three main tactics to get visitors to your website.
You can either tell your network about it (ie, word of mouth, social media); try to be there when other people are asking about you (ie, search engine optimization); or just advertise your website to people who might be interested. That last method is by far and away the fastest and most scalable right away, but it’s hard to do right.
*EDIT: This post was originally published May 2013. It’s been quite popular, so I’ve edited and updated it throughout for the state of advertising online in 2017.
Here’s how to advertise your website online effectively in 5 steps.[Continue Reading]