AdWords rewards awesome websites.
Google wants its users to have a good experience not just with the organic search results, but also with the ads that are placed alongside.
To make that happen, Google places a bigger emphasis on your Quality Score than on how much you are willing to pay for a placement.
And your website is a vital part of your Quality Score and what happens to those clicks that you get from AdWords.
Here’s 4 ways you can improve your AdWords performance by improving your website.[Continue Reading]