Marketing your website successfully doesn’t matter if your site isn’t meeting your business goals (ie, making money). Different types of sites may have different problems (ie, your leads are low quality), but there is one sure fire way to quickly kill your online store – getting less money from your customer than it takes to get the product to them.
Usually this problem comes up because of a free shipping offer – one of the most surefire marketing tactics for any online store. Hundreds of blogs, agencies, and studies show the impact of free shipping on both increasing visitors & getting them to hit the Buy! button (not to mention that it pretty much helped build ecommerce empires like Zappos! and Amazon – along with becoming a customer expectation online).