Imagine if you could buy a billboard that only advertised to your target customers.
And imagine if you only paid for that billboard when someone came and talked to you.
That’s the potential of Google Display Network.
It’s part of Google AdWords – and you have the option to choose it when you are setting up a new ad campaign.
But what is it, exactly?
And how do you use it effectively (hint: never combine it with your Search Network campaigns)? [Read more…] about What Is The Display Network in AdWords? (and how can I use it?)