I explained how Google AdWords determines what you pay for a click a couple weeks ago – and talked about how the most important factor in what you pay is your Quality Score.
Not your bid, not your willingness to beat the competition – but your Quality Score.
And what is a Quality Score?
Quality Score is Google’s score of how relevant your Ad+Website is to a particular search query.
For example, if someone searched for “t-shirts” and you had an ad for polo shirts – you would be assigned a lower Quality Score than someone who ran an ad for t-shirts.
That’s the concept – Google wants to reward you for making Google searchers happy with relevant advertising.
But what factors does Google use to get that number (out of 10)?