YouTube is one of the Internet’s largest platforms. It’s also an interesting hybrid platform – YouTube is simultaneously one of the Internet’s largest social networks, one of the Internet’s largest search engines (by queries processed), and the largest video hosting platform.
YouTube’s hybrid nature provides versatility but it also creates some confusion around best practices, getting started, and optimizing your channel for discovery, engagement and business goals.
I’ve been able to do work on client channels, my own successful hobby channels and I’m working on a YouTube strategy for the new ShivarWeb channel. Here’s my guide to YouTube optimization – for your videos and channel based on my experience and curation of the best YouTube resources on the Internet. First I’ll cover goals, concepts & benchmarks. Then I’ll tackle all the nitty-gritty details. [Read more…] about YouTube Optimization: Guide To Channels, Videos & Strategy