You’ve probably landed here on this beautiful wall of text because you’re wanting to start an online store and are wondering, “What are the best products to sell online?”
The short version – it depends :)
The long version – keep reading for specific ideas to find the best product for you to sell online.
There are hundreds of articles out there talking about trending products for [insert year here], the best all-time products, rising products, etc., but these resources are typically 100% based on what’s happening now.
So, how do you know what the best products are in general?
Again, spoiler alert: there is no such thing as a best product to sell online!
Sure, there are basic principles to stick to, such as
- products with a high average order value
- things that can be drop shipped / don’t require a high-touch in store experience
- products that can be shipped cheaply and easily, etc.
But with that said, if you look at the brands that are killing it online right now, like Native, Dollar Shave Club, and Tuft & Needle… they break all of those “rules”. Native sells deodorant, Dollar Shave Club built an entire business on super-cheap razors, and Tuft & Needle sells mattresses (a product that typically requires a high-touch in-store experience with high shipping costs).
I’m a firm believer that there’s no such thing as the “best” anything — instead, I operate from “best for your skills, knowledge, resources, and goals”.
So when it comes to starting your online store, the key is to move out of the “best product to sell online” mindset and into the “best product for ME to sell online” mindset. And that’s a product that fits your skill set, knowledge, resources, timeline, and market demand.
There are several approaches to finding the best product to sell online for you… and that’s what I’ll be breaking down in this post.