Ah, the homepage. If you’re like most website owners, you’ve put massive thought into making your front page look amazing.
But there’s a rhyme and reason behind homepage design… at least, there should be. Your homepage likely attracts the most visitors of any page on your site. It’s the front door to the rest of your content — and the rest of your business online.
Think about your own browsing habits. What happens when you have a bad homepage experience on someone’s website? You likely hit the back button ASAP.
So let’s talk about getting your homepage where it needs to be. Here are five homepage best practices you should follow, from how your copy should be written to how to give visitors next steps (with examples)!
Your homepage should…