Getting quality links to point to your site are a key part of ranking in organic search – and will be for the foreseeable future. But getting links for links sake will often do more harm than good.
Real, quality links that represent real people endorsing your website requires some legit marketing, hours invested in planning & outreach plus a bit of risk – something not a lot of businesses or agencies can afford.
Broken link building is a link building strategy that aims to at least reduce the risk of lost investment. The general idea is straightforward:
- Find links on a website to pages that no longer exist
- Point out the dead links to the website owner
- Have a similar or complementary page that can replace the broken URL
It’s a win all around. You get an editorially placed link, the website owner saves some time researching replacements, and the website’s users are no longer frustrated by 404 pages.
Broken link building reduces the risk of creating an unwanted content asset or page since you are replacing dead pages that already succeeded in getting links.
However, it can still be time-intensive to find the dead links & do smart, thoughtful, non-spammy outreach. Here’s how to prospect & do outreach much more efficiently & effectively. [Read more…] about Broken Link Building Guide: 6+ Tactics for Better Prospecting, Outreach & Links