Word of mouth has always been one of the most powerful tools businesses have at their disposal to increase business. But, since word of mouth is as much a phenomena as it is an actual method for driving sales to your business, it’s always been difficult or impossible to achieve at scale.
As a business that strives to provide exemplary service to your customers, it’s not uncommon for you to develop a loyal following that’s eager to share your business with their friends and family. Unfortunately, this advocacy can only take you as far as that person’s network.
This is where Yelp comes in. In a nutshell, Yelp is like a megaphone for word of mouth. Your business’ page on Yelp provides essential information about your business, including real reviews from your customers.
Now, what people are saying about your business can extend far beyond their network, and everyone viewing your page on Yelp will be able to say what your customers are saying about you.
This can be an exceptionally powerful tool for you to leverage. But, succeeding as an advertiser on Yelp isn’t quite as simple as claiming your business page and paying for ads. Before jumping in, there are several things you’ll need to consider.
Today, we’ll dive into everything you need to know about Yelp, how it relates to your business and the different ways you may be able to use Yelp as a tool to drive new business through your doors.[Continue Reading]