When you are exploring how to advertise online – Google AdWords and Facebook Ads are the two primary options. They have the biggest marketshare, the biggest audiences and the best self-service ad platforms.
In fact, the two together control 64% of online advertising.
But one way to keep improving your online advertising campaigns is to keep finding new advertising networks with different formats, different audiences and different pricing structures.
There are tons of reasons to at least try out new networks – but also a few drawbacks. So before we look at different ad networks – let’s briefly look at the advantages and disadvantages of using ad networks that aren’t Google/Facebook.[Continue Reading]