Your Facebook cover photo is the most visible part of your timeline. In fact, it’s often the first place a visitor’s eye goes when they come to your page.
This means when used correctly, a solid, creative Facebook cover can enhance your profile significantly.
Here are a few guidelines to follow when picking a Facebook cover photo, and examples of a few people and brands who have creatively used their cover space.
Facebook’s Specific Cover Photo Guidelines
Facebook has their own, official guidelines for cover photos. To read the full version, check them out here.
- All cover photos are public
- Photos can’t be deceiving or infringe on copyright
- You can’t encourage others to upload your cover photo to their timeline.
- Facebook also covers dimensions in their guidelines, which break down as follows:
- On computers, displays at 828 X 315 pixels
- On mobile, displays at 640 X 360 pixels
- Must be at least 399 X 150 pixels
- Loads fastest as an sRGB JPG file less than 100 kilobytes
Facebook Cover Photo Best Practices
Apart from the official Facebook guidelines for cover photos, there are a few best practices to follow that help ensure your cover is an asset to you page instead of a distraction. The following are a few general rules to keep in mind.
Keep text to a minimum
Even though the 20% rule (in which Facebook degreed your cover photo could only be 20% text) is out, it’s still good to keep text to a minimum. Too much type is distracting.
Include a description
When you click on a cover photo, it takes you to the full page of the photo where you can include a description. This is an optimal time to include a link with a call to action (CTA) to move the user toward your site.
Adhere to your design scheme
Make sure your cover photo fits in with the rest of your branding/design elements on your Facebook page (including your profile picture!).
Check it on mobile
A killer cover photo on a desktop might not be a killer photo on a mobile device, so make sure you test it out. The dimensions change, which can make your picture look pretty weird if it’s not sized correctly.
Use the space
Nothing looks worse than an empty gray space on your page… especially one that large. Don’t make the mistake of not having a cover photo, especially if you actually put time/money into your page.
Examples of Great/Creative Facbook Cover Photos
The opportunities for creativity in your cover photo are endless. To help you get started on brainstorming your own killer creative cover photo, here are a few examples of ones I like for inspiration:
Clean, neat, and tells exactly what they do.
An authentic way of displaying their product.
Chattahoochee Coffee Company
Showing off the product and the namesake – The Chattahoochee River.￼
A quilt of houses for the house of quilts!￼
Who knew a snowplow company could look so extremely cool?
Formatting an in-joke speaks directly to his audience.
I know their interior design style just by looking at the cover photo.￼
Showcasing customer testimonials is a great way to build trust right off the bat.
A Facebook cover photo serves many functions from setting a good impression to building trust to segmenting your audience. If you are going to invest in a Facebook page, take time to select an image that not only fits the guidelines but also makes your investment in a Facebook page worthwhile.
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