Hello, hello! Here are this week’s reads…
27 Detailed Ways to Generate New Blog Post Ideas
Very useful post with interesting, detailed techniques. Read it here…
Takeaway: Never guess or blindly brainstorm about new content ideas.
Advanced New Tail Keyword Research
Interesting take on an old, but underused keyword research technique. Read it here…
Takeaway: Use web-based tools to show people a photo of your product; Ask them what they would type into a search engine if they were looking for it; Discover new attributes, concepts and synonyms you haven’t considered before; Expand your keyword research by including all new terms.
5 PPC Secrets I’ve Discovered Through Millions of Ad Spend
A bit rambly, but excellent insights. Read it here…
Takeaway(s): Take your search terms report and create single keyword ad groups to discover “the rest of the iceberg”; Do not blindly copy “successful” calls to action or ad copy to other ad groups; develop “micro-conversions” to judge performance; optimize for sales not conversions; ignore metrics that are not directly related to your current objective.
Facebook Ad Campaign Process: Build Audience, Leads and Conversions
Good post if you are structuring your Facebook campaigns. Read it here…
Takeaway: Facebook Ads work best when you have a multi-step campaign funnel from “cold” traffic to custom audience to lead form to conversion.
This Week’s Sponsor
This edition is brought to you by AudioJungle, a royalty-free audio marketplace. For any project – from YouTube intros to Podcasts to advertisement background music – you can find affordable, royalty-free audio clips at AudioJungle here…
Have a great week!
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