Howdy! Here are this week’s useful reads from the world of digital marketing…
10 Ways Local SEOs Can Start Helping Their Clients Get Reviews
Good list of ideas. Read it here…
Takeaway(s): Help troubleshoot their current review strategy; Do a review audit; Do a bulk “Find Friends” lookup on Yelp; Find the wasted reviews; Critique and improve your client’s outreach emails; Mine the reviews for usable insights; Build a “Reviews” page; ALSO build a separate “Review Us” page; Discuss review strategy – continually.
Conversion Copywriting Tip: How to Know Which Features to Emphasize
Very useful concept by Joel Klettke. Read it here…
Takeaway: Your customers are not equally excited by all of your features (or the benefits of those features), and do not weigh them all as heavily when making a purchase (or conversion) decision.
SEO Tips: The Complete List (201 Actionable Techniques)
Ok – this post is so big that it’s nearly unusable. Also, some of the tips, especially in the Link-building section are not so good. However, there are plenty of good ones to get your creativity going. And it has a button-sort functionality to pare down the list. Read it here…
Takeaway: You are never “done” with SEO. There will always be something more that you can do.
How To Use Google Search Console (Webmaster Tools) Effectively
I was spending a lot of time using Search Console this week, and was reminded of this guide that I wrote a few months ago. Read it here…
Takeaway: Google provides a lot of useful data that you can use to improve your site. You just have to figure out where to look and understand what is useful.
This Week’s Sponsor
Bamboo Chalupa is the marketing podcast that I always wanted to exist. I co-host it every other week with Brett Snyder of Knucklepuck Media.
We have focused, useful, in-depth conversations about SEO, content and digital marketing. Check it out on iTunes or search “Bamboo Chalupa” in your podcast app.
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