Hello, hello! Here are this week’s reads…
6 Facebook Advertising Hacks I Wish We Had Known Before Launching Our First Campaign
Interesting case study on what did not work. Read it here…
Takeaway: Find the right ad visuals; Test, test, and test your audiences; Do not target based on your goals; Hack your ad budgets; Not all channels perform equally well.
Video Marketing Tips for Dentists (or Any Small Business)
Concise useful read for any business thinking about video. Read it here…
Takeaway: Break down where in your business videos would be useful. Decide what the objective will be. Break out format, script, look and feel based on those two factors.
Amazon PPC: 7 Secrets for Maximizing Return
Takeaway: Use automatic targeting at first; Leave a little wiggle room in your budget; Keep profitable keywords, cut losing ones, switch to manual targeting; Take advantage of your increased sales rank; Use keyword data to boost your organic results; Track your metrics; Pay for (more) ads from your revenues.
How To Increase Website Speed & Performance For Beginners
Google announced that speed will be an even more significant part of their organic algorithm. I wrote this post a few weeks ago to show how to break down the process of speeding up your website. Read it here…
Takeaway: Website load time is not a single problem that can be “fixed” – it’s something that needs a process to continually improve over time.
Sponsor Shameless Plug
ShivarWeb Books is a page where I keep a list of all the sales, marketing, business & career books that I’ve found worthwhile. Since you appreciate useful blog posts – you’ll probably like this list as well. Check it out here…
Have an amazing week!
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