Hello! Here are this week’s useful reads…
The One Kind of 404 That Could Be Quietly Killing Your Search Efforts
Nothing sounds more tedious than “fixing 404 errors” and yet – they could be quietly killing your website. Read it here…
Takeaway: 404 Errors (ie, pages that do not exist) make website visitors frustrated. They block efficient crawling. Fixing 404 errors and maintaining your website in general is a fundamental part of digital marketing. Don’t procrastinate – it’s an easy win that you control.
Facebook Flex Targeting: Now You Can Have Your Cake AND-OR Eat It Too
Facebook has expanded your audience targeting choices. Read it here…
Takeaway: You can exclude & include audiences on Facebook to create extremely targeted campaigns.
The Business Case For SHORT Content …in 5,414 Words
A very interesting counter to the conventional wisdom in content marketing that bigger and longer is better. Read it here…
Takeaway: Look into creating short, quality content around questions and niche problems in your industry. Watch to see if there are any pieces that do better than others. Revise those into more substantial pieces covering the topic and promote it. Short, quality, focused content allows you to be more “agile” in the jargon.
Scaling Manual Link Building
There is a fine line between “scaling link outreach” and “spamming people.” But there’s a better way to do lots of promotion to get links. Read it here…
Takeaway: “Scale” your promotion with simple division of labor. Break link building / promotion into specific tasks, delegate tasks among a team with a few key tools.
This Week’s Sponsor
MailChimp helps you send better email. I use them to send out this newsletter every week. If you are looking for an email provider for your newsletter, promotions, course, group updates, anything – you can get started with MailChimp for free here.
Have an incredible week!
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