Hello, hello from Atlanta! Here’s this week’s useful reads…
YouTube Analytics Guide: Setting Up, Understanding & Using YouTube Analytics
I wrote down everything I know about & everything I could find about YouTube Analytics. Read it here…
Takeaway: YouTube provides an incredible amount of information about your videos (and search keyword data!) – you just have to figure out how to click, dig, slice & sort.
5 Remarkable Remarketing Audiences Retailers MUST Target
Great roundup of audiences & how to use them. Read it here…
Takeaway(s): Remarket to New Visitors with a First-Time Incentive; Remarket Based on Product Categories; Remarket to Re-Awaken Abandoned Shoppers; Remarket to Upsell Active Buyers; Remarket to Re-Sell Buyers After a Certain Time Period.
20 Instagram Ads Best Practices That Will Make You an Outstanding Marketer
Instagram Ads are here and ready to roll out with any Facebook Ads account. Solid explainer on current best practices. Read it here…
Takeaway: Test formats with retargeting audiences. Understand & test different objectives. Closely follow Facebook’s guidelines.
How To Write A Support Email When Something Goes Wrong
Concise, useful piece from one of my favorite copywriters. Read it here…
Takeaway: Marketing goes beyond ads – it has to be embedded in everything, including customer support. Use empathy, human-ness, clarity and timelines whenever you’re working with someone.
Explore Other Popular Posts!
- Learn more about my Volusion Review
- Learn more about my WP Engine Review
- Learn more about my Web Hosting Hub Review
- Take the ecommerce platform quiz
- Learn more about brand monitoring
- Learn more about broken link building & outreach
- Learn about ecommerce marketing strategy
- Learn about SEO meta descriptions