Hello, hello from Atlanta! Here’s this week’s reads…
Using PPC Marketing to Make Content Go Viral: Here’s How It Works
Most content promotion focuses on direct manual outreach. But what if you could just pay for ads for efficiency? This piece could use more detail, but it’s a great concept. Read it here…
Takeaway: If you don’t have the resources for manual outreach, look into layering social ads to get in front of the right people.
6 Content Promotion Lessons From Pitching 1000 Infographics
Concise, solid piece. I loved the questions & screenshots. Read it here…
Takeaway: Be flexible with your channel. Constantly ask – “why should they care?” Use tools to track progress.
Google Keyword Planner’s Dirty Secrets
It’s the tool for keyword research…but it’s hiding a bit. Great explanation on the vagaries of Google Keyword Planner. Read it here…
Takeaway: Before taking action based on Keyword Planner data, use complementary tools and understand the caveats of Keyword Planner data.
59+ Ways To Find Free Images For Commercial Use
Very tactical piece by me. I got tired of not helpful “free image” roundups. So wrote the post for businesses looking for free imagery. Read it here…
Takeaway: Understand copyright and commercial licensing. Find a few sources that have consistent, quality imagery that fits your brand. If they don’t have something, just pay for imagery.
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