A very good day to you! Here’s the most useful marketing reads that I found this week…
The Complete Guide to Gmail Ads (How We Got $.10 CPCs & Leads As Low As $7)
When I think of Google AdWords, I think of search ads & display ads around the Web. I forget that there’s other ad options – including for YouTube, apps, Gmail & more buried in the interface. Great guide for one of those hidden features. Read it here…
Takeaway: Like most channels, big rewards in AdWords go to those willing to explore & learn just a bit past the “best practices”
How I emailed a ‘dead’ list of 14,682 subscribers and only got 5 spam clicks and lots of love.
Email marketing is daunting. I found this tale of one small website owner very interesting & useful. Read it here…
Takeaway: Simplicity & authenticity win on email. Be careful with templates & formulas (hmmm I think to myself…).
How to Promote Your Business on LinkedIn
It’s a giant platform. It feels boring, but is expressly for business & professional contacts. I liked this short guide with a few simple ideas to get started testing it. Read it here…
Takeaway: Whether you are marketing, recruiting or vetting partners, getting the basics down on LinkedIn can give an advantage.
[Advanced] How To Determine If A Keyword Has An Outreach Market
Many SEOs will rightly tell you that the audience that will share your website and the audience that will link to your website are two very different audiences. And that can complicate outreach, promotion & link building. If you want to learn some advanced promotion techniques, this is a must-read from Ross Hudgens at Siege Media. Read it here…
Takeaway: Look at the top terms in your market. Look who is linking to the top specific pages of the results. If there are few page-level links, then you’re going to have a tough time doing outreach. If the SERPs have links, bucket the links into site owners, bloggers, etc based on “inbound” (they went looking for a resource) or “outbound” (they were pitched a resource). Develop your promotion strategy based on the size of the “inbound” vs. “outbound” links.
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